VR Email Tests That Could Boost Your Results, Too
Here are 3 email tests we've done at VerticalResponse, the results, and some things you can learn from and implement, too:
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
How to Get Inspired & Kick Writer’s Block to the Curb
How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.
Content Marketing’s No Joke – How to Keep it Sweet & Succinct
How effective do you think 140 characters are? I once came across a brilliant job application in which the cover letter had a 140 character or less requirement. Do you think you could uniquely sell and set yourself...
How to Put the Love in Your Valentine’s Day Marketing
Valentine’s Day is coming fast! According to the experts at the National Retail Federation, retail spending for the holiday increased nearly 13 percent in 2012 – that’s huge! On top of this, the...
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...
25 Holiday Subject Lines that Dazzled Our Inboxes
As the autumn season leaves, the winter chill brings with it happy holiday vibes and big spending, especially after Nov 1. For business owners, you’ve usually already been prepping for months: ordering large...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
Social Media Didn’t Kill Blogs: 5 Reasons Blogs are Still Cool
In June the VerticalResponse marketing team presented a “Quick Tips for Effective Email Marketing and Social Media Copywriting” webinar, and received some great questions from the audience. Most...
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
