Special occasions are a great opportunity to give your email marketing a boost — especially during the first quarter of the year, when service and retail industries tend to see a slowdown. Luckily, Valentine’s Day ushers in the first of the major consumer holidays. Last year, consumers were expected to spend an average of $19.6 billion on the occasion.

This February, spread love through email

Get your business in on the action. And just in case you need inspiration, we handpicked 16 of our favorite Valentine’s Day subject lines to get you going. Remember, not every Valentine’s email needs to be romance-focused. Valentine’s can be equally shared by friends and families, singles and couples, florists and restaurants, retailers and more!

1. Chocolates for Valentine’s Day? You can do better… — YOOX
2. Those who scare together, stay together — Hot Topic
3. You’ll ♥ this! — PhotoBarn
4. Valentine’s Day… and this time it’s personal — Brookstone
5. Our Valentine’s Day Gift Guide — The MET
6. Find a gift that fits for Valentine’s Day | Fitbit
7. Sip. Savor. Love. | Special Valentine’s Day Offer — illy
8. Gift Ideas To Love — Original Penguin
9. Love The One You’re With (Valentine’s Day Gifts For All) | Gilt City
10. We’ve Got You Covered — Gentleman’s Box
11. You’re a Catch! New Valentine’s Cards —  Scribbler
12. Love at first sight — Misha Nonoo
13. Cupid Rhymes With Stupid — SinglesSwag
14. No Partner? No Problem. Shop Valentine’s Gifts To Give Yourself — The RealReal
15. A Gift From Your Secret Admirer. Hint: Free Shipping — Dot & Bo
16. Will you be our Galentine? 💝 — Lauren James Co.

Whether you’re sending a promotion, sales reminder or just saying “Hello and Happy Valentine’s,” be sure to keep your subject lines short and, most of all, sweet!

Valentine’s Day is a special occasion that is celebrated worldwide and brings a lot of opportunities for businesses to showcase their products and services. One of the most effective ways to reach out to customers is through email marketing and a crucial aspect of it is the email subject line. It’s important to craft subject lines that are eye-catching and reflective of the occasion. Some examples of Valentine’s Day email subject lines could be “Show your love with our Valentine’s Day gift guide”, “Last minute Valentine’s gift ideas for your special someone”, “Don’t forget your Valentine – Shop now for the perfect gift”, “Roses are red, violets are blue, today is Valentine’s Day, what will you do?”. Email design can also play a role in attracting customers and increasing open rates. By offering special Valentine’s Day deals and promotions, businesses can entice customers and drive sales. The key is to find a balance between creativity and relevance to make the most out of Valentine’s Day email marketing campaigns.

Join 140,000 small business owners

Get expert tips and email inspiration delivered to your inbox every two weeks.

SUBSCRIBE

Editor’s note: This article was originally published in 2017 and has been updated for relevance.

© 2019, Contributing Author. All rights reserved.