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Leverage the power of VerticalResponse with insights, examples and practical advice from our email marketing experts. See how easy it is to build your business with skillful campaigns and strategic customer outreach.

Why smart service businesses use Email Automation

Do you own a service business? Why spend hours creating and manually sending out email campaigns when you can automate the process? Here's how.

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GDPR’s relationship with marketing, the EU and you

With new regulations governing the European Union, see how to navigate the tricky balance between reaching target markets and respecting personal data.

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3 reasons why you should write CTAs from the reader’s point of view

Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.

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