December 02, 2008

How Much $ Did Your Email Campaign Make You Today?

Picture 18When you send out an email marketing campaign, you probably get a spike in sales, so you think it worked right? Right! BUT, wouldn't it be great to track the sale directly from those who clicked on your links in your email campaign?

We use our own feature for Click-to-Conversion tracking here and we love it, it can really be valuable.

If you've got a confirmation page, you can either use the VerticalResponse Click-to-Conversion tracker, OR you can use your free Google Analytics account. Here's how to use the VerticalResponse feature:

Log in > Account > Analytics Settings > Click-to-Conversion

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The text for PURCHASE_AMOUNT is provided as a placeholder only in the ROI Calculator code snippet.  This will need to be replaced with the actual purchase amount of the sale, as captured from your website, and must be specially coded by you or your website designer.

Let us know how this tool is working for you!

November 14, 2008

New Features: List Management

A quick note if you're a VerticalResponse customer. Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it's free btw) . If you're wondering what you need to do, login to your account and follow the simple instructions there.

Upload a list for mass actions

This feature makes it easier for you to target emails, and clean your list.

  • Suppress members - Great if you want to temporarily exclude some subscribers from your email marketing campaigns.
  • Unsubscribe and Delete - Easily clean your list of data that you are collecting in other places or people you know don't want to get your emails.

Where to find it: Lists > All Lists, and select any list > Tools > Mass Update

More search options

Find email addresses in your account based on their opt-in status. It makes it easy to find subscribers who are single opt-in, mailable, bounced, or unsubscribed. Also easily search on suppression status.

Where to find it: Lists > All Members > List Members > Advanced > Select filter for Opt-in Status or Suppression Status

Get Set Up to Email Unlimited

If you want to join our monthly subscription program (you don't have to), you can send unlimited emails for a low monthly fixed fee. Just check out our pricing page to see where you fit in. Then consolidate your lists if you're an existing customer. (Did we mention it's free?)

It's easy, so what's stopping you?

October 28, 2008

Unlimited Emailing from VerticalResponse

Monthly-unlimited Today we're pretty excited to announce some new features from VerticalResponse; you'll have access to unlimited emailing for a low fixed monthly fee. No, we're not kidding. It's tough in this economy and we want to give you the email marketing tools at the price that will keep your business growing. If you're happy on your current pay-as-you-go plan, feel free to stay put. Here are just a few of the new features you'll  have access to:

  • Now you'll be able to view and edit one record that now exists across multiple lists.
  • You can now download all unique list members with/without bounce and unsubscribe info.
  • View one complete profile of all of your list members.
  • Search on any field or partial email address.
  • You'll have access to unlimited emailing for a low fixed monthly fee.
  • And more!

Current VerticalResponse users will be notified within your account with more details on how you can get access these new features.

May 08, 2008

New Feature! Google Gadget

GooglegadgetAre you obsessive about your results? Can't stop clicking that refresh button? The VerticalResponse Gadget is the cure for your compulsion!

Add it to your personalized iGoogle page, or your Google Apps "Start Page" for an up-to-the minute view into your VerticalResponse results.

With the The VR Gadget for iGoogle and Google Apps, you can:

  • View real-time stats for your five most recently launched emails and surveys.
  • Get the latest email marketing tips, tricks, and best practices from our award-winning blog.

Get The Gadget Now!

So you might be thinking, that sounds great, but what the heck are iGoogle and Google Apps? Watch a short video to find out more!

March 11, 2008

VR Goes to Austin's South by Southwest Music Fest!

Check out this video from one of our customers at SXSW Interactive...

Thanks Indiegogo!!

January 22, 2008

VR Wins 2008 Small Business Computing Award - Online Marketing

Sbcpoy_08miniWe're SO happy here at VR today...why? We won the Small Business Computing Award in the Online Marketing category. Why are we "really" happy? We won by getting 66% of the vote and it's because customers just like you voted for us. So from the bottom of the collective VR heart, thank you very much. Oh and even though we love 'em, beating Google feels kinda good too ;-)

January 02, 2008

10 Things You Might Not Know You Could Do With VR

Here at VerticalResponse we work really hard at giving you what you need to grow your business and be successful. We track every user's request for feature upgrades and rank them by how many times they are requested. We look at technologies you are already using to see how we can build a better VR. Then we build what we think are some really great tools and make videos for you to see how easy they are to use.

So here is a reminder about some of the things you may not know about already available to you in your VerticalResponse account so you can use VR to the fullest in 2008!

1. The VR Marketing Calendar - Last year I told you to calendar your email marketing campaigns and your tasks, then we gave you one...are you using it? Depending on where in the world you are it has holidays specific to you so you can plan around them. Located in the top navigation bar.Scrlistsegtn

2. Learn List Segmentation - Don't be scared about learning something new! Segment your lists and target your recipients for a higher response. We spent 6 months in development and it's yours free. (Some companies charge thousands for a product like this!) You can now easily split your list to do subject line and mail day testing and so much more.
Watch the video or check out some common segmentation functions.

3. Use the Free Opt-In form - With one click you can publish your opt-in form on your TypePad blog or use our instructions for publishing it on your site or any social networking site you have. Put them in as many places as you can, so your list can grow. All of your registrants will be automatically available to you in your account. Did you know we've already created one for you? Log into your account and see. 
Watch the video!Picture_4

4. Stop Copying Your Email Wizard Campaigns - We know, it's easy, you're busy, you might even be lazy but you have to know that our Email Canvas tool lets you bold, italicize, use color, even use columns. Create a whole new look for 2008! We've even pre-designed email layouts for you based on industry so you can just replace pre-filled content with yours! If you don't see your industry no worries, click around and see the layouts, you'll find one you like. 
Watch the video.

5. Compare Your Results - Use the VerticalResponse Trends Report to benchmark your ownGoogleintegration_2 response rates by the industry you selected in your profile and how large your lists are.

6. Google Analytics Integration - Already a Google Analytics user? Simply check the box in your profile and tell us what domains you want your Google Analytics account to track. Now you'll see where your email recipients are going on your site.

7. Brush Up Your Skills - Attend a VR Product Demo or Webinar. They're live and weekly and you might learn about all of the new features we're coming out with. Learn how to segment your list, personalize your email and get better delivery. All demos and webinars are on our VR Events Calendar. We also publish them in our twice monthly newsletters.

8. Get Free Email - Refer your friends and we'll give you both the same amount of their purchase! Just log into your account and click on "Refer a Friend" in the "Quick Links" Vidget on your VR Home Page.

9. Get Paid - Free email not your thing? You're into the cold hard cash? Make money becoming an affiliate of VerticalResponse. It's super easy, check out how!

10. Meet Us Face to Face - VR is taking it on the road each month this year. We'd love to meet you at a local event. Check the VerticalResponse Event Calendar in the coming months to see where we'll be.

December 16, 2007

Please Vote - VR Needs Your Help to Win Small Business Computing Award

Sbcpoy_08 The ballot is ready, and the polls are open. Now we need you. Please take a few minutes and cast your vote in the 2008 Small Business Computing Excellence in Technology Awards and vote for VerticalResponse!

Vote now, it will only take you 3 minutes!

Thanks in advance.

September 27, 2007

Refer A Friend and Get Free Email

Picture_9_2The New VerticalResponse Refer-a-Friend Program is designed to award you and your friends for using our nifty online marketing tools!

If the friend you referred signs up and purchases email credits, then both you AND your friend who joined and purchased will get the equivalent amount of emails your friend purchased, up to 2,500 email credits each.

Check out the Refer-a-Friend link in your Control Center today, you must use that tool in order for you both to earn your email credits.

Happy emailing!

September 25, 2007

New Feature - Segment Your Lists

List_seg_2Boy we've been waiting for this feature for a long time. You have been wanting to slice and dice your lists with ease. Now you'll be able to do all of that PLUS segment your campaign data as well.
We've had over 100 of our customers banging away at it as well as ourselves internally and I can tell you that I think this is the most powerful tool VerticalResponse has ever released in our entire 6.5 year life!

What You Can Do

  • Want to send a targeted email to people on your list in California? No problem.
  • Have you ever wanted to simply merge all of your lists together into one list? Easy to do!
  • Want to send an email to people in New York who were sent an email campaign in the past 6 months and opened or clicked on a link? You got it.
  • How about building a list of people who have not purchased from you in the past six months so you can send them a targeted offer?
  • Want to suppress a list that you upload? Sure thing.

If you've got the data, the possibilities are endless. And as simple or complex as you need to make it, we've built the tool to get you there. Picture_1

The Details

Everyone gets a free trial of it in their account. There is a new tab called Segment Your Lists  in your List Management section of your Control Center.

Towards the beginning of next year we're looking to roll this up into a monthly package where you'll benefit from having all of our new premium features (including surveys!) for a low monthly rate.

OR you can stay on the easy pay-as-you-go plan just like you are now with no extras.

Comment away!

Start Email Marketing!

  • Sign up for a free test-drive of VerticalResponse and start email marketing today!

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