VerticalResponse Email Marketing Blog for Small Business

Get Vertical Marketing Workshops Coming To a City Near You

Have you ever asked yourself:

1. What are the best ways to quickly grow my email list?
2. How can I build eye-catching emails when I'm not really technical?
3. What are the current laws I should understand regarding commercial emails?

If you have, then we’ve got the perfect event for you. Join us for a one-day workshop that will answer all of these questions and more!

Chicago, IL - September 16
Portland, OR - September 23
Cleveland, OH - November 12
San Diego, CA - December 2
Scottsdale, AZ - December 3

The GetVertical Workshop includes:

• Easy-to-implement ideas for acquiring new customers and building loyalty
• Step-by-step training on the VerticalResponse system for creating emails and surveys
• The opportunity to share ideas and network with other professionals
• Extreme Email Makeover session with practical tips to give your marketing a facelift
• FREE LUNCH!

If you’re a business owner, marketing professional, or Webmaster, then this workshop is a must! Register now for a GetVertical Workshop in a city near you!

Webinar: Getting Started With Google Apps

Join Google and the VerticalResponse product specialists for an exclusive webinar on Google Apps. Find out how you can use Google docs, calendars, and sites alongside VerticalResponse. From collaborating with coworkers on newsletter content, to creating and hosting a site, to developing a list of your most valuable customers, it's easy to do with Google Apps.

               When: Wednesday, July 9,  10AM-11AM PT

Learn more about all the features in Google Apps and how you can use them to effectively manage your business. This is your chance to chat directly with the folks at Google, so don't miss out!

Reserve your spot today, I think it's gonna be great!

Great Email Marketing Workshop in Austin!

A few weeks ago the VerticalResponse team went on the road to Austin, Texas to the Driskill Hotel to give an email marketing workshop for our GetVertical! Email Marketing Workshop series.

Wow, did we have a blast with the fine people of Austin. We talked to you small business owners about ideas on growing your business using email marketing, and showed you how to utilize our tools to do so. You showed us some amazing hospitality.

Some highlights:

• 100 small business showed up with enthusiasm and friendly faces!
• VR customer ClickForensics got up on stage to talk about how they use our tools to send emails to their business to business clients.
• The Wine and Food Foundation of Texas talked about how they use VerticalResponse to get the word out about the great food and wine industry of Texas.
• Some great conversation was had over lunch provided by VR.
• Customers spoke up including New Reach Media. Great to see you!
  
• We announced Non Profits email for free.
• Raj, our Product Manager, gave us a kick-butt demo for our all-new product VerticalResponse Surveys.

Thanks to Austin, you have a wonderful city, amazing people and a great community of small businesses. Thanks for a really warm welcome. And don't forget to join the Austin Group in the VR Lounge to network with your local peers.

Don't live in the Austin area? Look for a GetVertical! Email Marketing Workshop in a city near you!

VR Sponsors Technology Bootcamp All Over Northern CA

VerticalResponse is taking it on the road partnering with the SBDC and NetBooks in Northern CA. The SBDC does this great technology bootcamp about how to use technology to catapult your small business. We're pretty excited that they asked us to be a part of it.

What's Included? For Just $45 You Get:

• 6 sessions presented by industry experts covering the use of technology across all the functions of your business.
• Take-away course book covering all six sessions.
• Access to online resources and training materials
• Breakfast, lunch & beverages
• Networking opportunities with your small business peers

Where Are They?

Fairfield, San Jose, San Francisco, Oakland, San Ramon, Ukiah, Eureka, Rohnert Park, San Mateo, & Santa Cruz! Some dates and places are TBD so check back often!

See ya there!

Success at the VerticalResponse Spring Marketing Conference!

Thanks to all of our customers, speakers, partners, employees and events team who made the VR Spring Marketing Conference a resounding success. Since this was our first conference, we didn't really know what the turnout would be or what the success would be but boy were we happy with it.

Since we're pretty busy "behind the scenes", it's rare that so many of us get out and talk to customers face-to-face. It was really amazing to be able to do that.

The Good Stuff

• We sold out 1 week before the conference date!
• We had over 300 bay area businesses at the conference. Thanks for coming!
• One of our customers won an iPhone!
• Josh Feinberg our VP of Product made it to the front cover of Time Magazine.
• We got to announce a brand new survey product and non-profits email free. (Our fax machine is on fire from all of the forms you're sending by the way.)
• We had a great time at the cocktail hour.
• We had wonderful panelists sharing their email marketing stories!
• We even had a competitor come to the show. (He didn't give his real company name but our sleuths were on it.) Hey Stu, next time you come, turn your cell phone off in the sessions will ya?! Nothin' like calling attention to yourself.
• We got a ton of great pictures and videos of the show. See if you're in one!
  

We Heard You Loud and Clear. Next year:

• Bigger Screens for you to see the content and the demo. Check!
• Handouts so you can write notes. Check!
• Longer sessions - This one surprised us a bit, we thought they were long but if you want us to dive down even further, you got it.
• Advanced users - More advanced track for those experts in the group. Done!
• Salesforce specific content - There's a lot of it so we'll give you all more sessions. Done!

You can bet we'll be using our spiffy new VerticalResponse Survey product to ask you even more questions about what you'd like to learn next year so stay tuned! Comment if you have any additional things you'd like to add.

Register Now: VerticalResponse Spring Marketing Conference

Going to be in San Francsico April 23, 2008? Need a good reason to be? In celebration of Small Business Week VerticalResponse is proud to host the 1-Day Spring Marketing Conference 2008, helping small businesses make sense of it all.

Our focus will be on helping you grow your customer list and communicate to them through easy to use tools from VerticalResponse and the VerticalResponse Partners. You’ll see hands-on demonstrations, you’ll learn best practices from the experts and you’ll be able to take home some great tips and tricks that we guarantee will grow your business.

Check out the agenda and the speakers.

Great For: BOTH Beginners and Advanced Marketers
When: April 23, 2008, 7:30AM Check-in - 5PM Cocktails
Where: Hotel Nikko, San Francisco

Austin & Denver Email Marketing Workshops - The Basics

Looking to acquire more customers and boost the loyalty of your existing ones? If you're feeling overwhelmed by marketing buzzwords and web 2.0 talk, then we've got a FREE event for you. Join us for a morning workshop (and FREE breakfast!) that peels the onion on the basics of marketing like email, direct mail and online surveys.

These workshops are great for:

• Anyone new to email marketing
• Anyone using another email marketing tool looking to switch
• Anyone looking for new affordable ways to grow their business online & offline

Attendees get the Get Vertical Email Marketing Basics Kit - FREE! Check out the curriculum.

Denver - March 27th, 7:30AM-12 Noon, The Adam's Mark Hotel
Austin - May 22nd, 7:30-12 Noon, The Driskill Hotel

If you are already using VerticalResponse this may be a bit basic for you but perhaps you know someone who needs our help. If you do, refer them to the "Register Now" page.  In the box marked "Referred by" ask them to include your VerticalResponse user name.

For every person you refer who attends our session,
you get 1000 FREE email credits and so do they!

What are you waiting for? Oh right, free email credits...tell a friend!