VerticalResponse Email Marketing Blog for Small Business

Offline Non-Profit Fundraising Idea

It has got to be tough for non-profits to do any fundraising in this economy. I did come across a clever fundraising idea recently. I was at a restaurant here in San Francisco and I saw on the bar they had a brochure holder with envelopes from their favorite non profit organization.

What a great idea! Non-profits can partner with offline businesses that get a lot of foot traffic. In this case the restaurant supports this organization 100%, it's the "Street Smart 4 Kids" organization and the copy reads:

Now that you've had a wonderful dining experience, please consider donating $3 - or more - in this envelope.  100% of your gift goes to at-risk and homeless youth programs.

That's some great targeted copy especially if this non profit has partnered with a lot of restaurants. The back of the envelope had an area where the restaurant could track the server's name (so the restaurant can give them a little bonus for bringing in the donations) and the name and address of who gave the donation for tax purposes.

Are you a non-profit and asking for donations like this? Love to hear how your fundraising is going.

P.S. Non-Profits email free with VerticalResponse.

Non-Profits Email FREE!

As a growing and profitable company, VerticalResponse is always looking for ways to give back. We donate money and hours to volunteer in our community, we have a pretty big green initiative in our company and we've always supported non-profit organizations with discounts because let's face it, small non-profits have it pretty rough. 

Non0-profits don't have a ton of marketing dollars and they're constantly trying to support a cause which probably helps our environment, people or animals. So we thought it would be great to help out even more than a 15% discount.             

All approved 501(c)3 non profit organizations will be able to email up to 10,000 emails per month for free. If you go over your allotted 10,000 in a given month, your 15% discount will apply.

How It Works

1. If you are already an approved non-profit organization with VerticalResponse and you already get your 15% discount send an email telling us you want to take advantage of emailing free.

2. If you are NOT yet an approved non-profit organization download the form on this page and follow instructions on it.

3. Upon approval within a few days you'll have 10,000 emails to mail each month.

More details here. Happy emailing.