Great Ideas from a VR Customer

From time to time I join a customer's list to see what they're doing in the wonderful world of online marketing. This one was particularly special because I used to be a customer of this business. This post is devoted to some really great ideas from Pet Camp, a place to bring your pets for short-term or long-term boarding.

Things they do well:

Email

• The email has a fun and friendly tone, and all of the staples you need in your email campaign are here.
• There is a great mix of graphics and text. The text will show in the event the images are blocked by an email client. Most of their content will show.
• They prominently ask you to forward the email to a friend.
• They prominently display their locations.
  
• Since they spend a ton of time and effort being a "green" business they tout that in their email.
• They push their refer a friend program with a discount.
• They include a hosted version of their email for people having trouble reading it in their email clients
• They talk about their community program, helping local schools. People like doing business with businesses that help the community

Blog

Separate from the Pet Camp website they have a blog. I am going to assume it's because it's easier to post to and make changes to than going through their web designer.

You might be thinking "Why would a company like Pet Camp need a blog?" The great thing they do with this particular blog is that they devote the entire blog to images of their furry guests and they try to post them each day if they can. The cool thing about that is that when the parents of the pets see their pet on the blog, they'll surely email their friends to show them. That's the power of word of mouth. Now lots of people that may never have heard of Pet Camp will.

Site

I've always liked the simplicity of the Pet Camp site. It's an easy to navigate site and I love the use of the pictures of the guests and guests with the people who work there. It puts a nice personal touch on the site. They've also got some really good testimonials from past guests, which every site should have.

Great job from Pet Camp, how are you employing these tactics in your online marketing? Do you have any additional goodies you want to throw in?