VerticalResponse Email Marketing Blog for Small Business

Emails We Love - Just in Time for Valentine's Day

Valentine's Day is quickly approaching and our inboxes are heating up with plenty of love-fueled messages touting everything from wine, to chocolate, massages and cards (yes please to all of the above!). Big Insight projects spending to rise nearly 9% over last year to reach $17.6 billion. With that much cash on the line, everyone is vying for a piece of your heart and your wallet.

I perused my own inbox for a few of my favorites based on using email best practices and thought I'd share the love.

Starting at the top with some standout subject lines:

• Hurry, Cupid's Counting Down! Send a Special Greeting Card
• Show your files some love
• For love or money?
• Valentine's Day gifts for your one and only.
• Free Shipping On Last Minute Valentine's Day Gifts
• You'll ❤ Key Pieces for the Season
• We've got a crush (or two). How about you?
• Make Valentine's Day Oh-So-Dreamy! Plus, Get $15 Off $100
• Ten Ways to Say "I Love You"
• The clock is ticking! Send Rebecca a Valentine's Day bouquet from just $29.99
• Cupid's Here with Wine, Chocolates & $0 Shipping
• Who's the object of our fashion affection this month?
• Here's 50% off for Valentine's Day. Go on, take it. Nobody's watching...
• Will You Be Our Valentine? Sweepstakes, News, & More To Show Our LUV
• The Perfect Couple: NOOK and a Free $25 Gift Card
• New ♥ PDF Pattern & Made with #%*!?
• Last Chance to Get the Look You Love Before V-Day

Of course, I am always a sucker for cute creative this time of year and these had me swooning:

Invino was totally brand aware with their cork heart!

 

Next up is Southwest Airlines who used the classic conversation hearts to start a Valentine's Day conversation with their subscribers:

Next is Uncommon Goods who delivered the good with their top ten gift list:

 

And, showing the B2B companies can get into the Valentine's spirit, this example from YouSendIt.com:

 

How will you share the love this Valentine's Day and get a piece of that $17.6 billion?

 

Posted by Kim Stiglitz.

Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.

 

Related Posts:

How to Put the Love in Your Valentine's Day Marketing

The Best & Worst of Black Friday & Cyber Monday Emails

25 Holiday Subject Lines that Dazzled Our Inboxes

5 Biggest Event Planning Fears and How to Face Them

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.

 Throwing a company event is a fantastic way to meet new people, spread the word about your business and have some good old-fashioned fun. But if you’re the organizer, it can be quite intimidating. How do you get the word out? Will anyone show up? Will people get bored? Here are a few ideas to combat some of the biggest event planning fears, so you and your guests can focus on having a great time. 

1) No one will come.
The key here is to promote the event like crazy in your store (if you have one), as well as on your website, blog and social media networks. Local media often have calendar or community events sections that you can submit your soiree to. Setting up an online event marketing page that you can direct people to is an easy and inexpensive way to gauge interest and manage RSVPs; there are plenty of online event marketing tools out there. Creating a Twitter #hashtag and encouraging people to tweet about it also helps drum up anticipation and excitement.

 

Don’t forget email marketing campaigns, which you can use to communicate event details, send out updates and offer special promotions or discounts. Consider adding a sense of urgency (“Only 150 seats left!”) as the event nears. With email campaigns, make sure you’re sending out plenty of reminders. It’s a good rule of thumb that only about 50 percent of people who RSVP to a free event will ultimately attend.

2) People aren’t mingling.
While name tags aren’t exactly fun (especially if you’re caught wearing one several hours after an event), they’re incredibly helpful in getting people to mingle with one another. Try including an unexpected bit of information on them to get people talking. Also place food, beverages and seating in different areas, which will encourage people to move about the room.

3) People take off early, or won’t leave.
Organization is key for any event. Everything should be set up and ready to go before the “early birds” arrive. If you’ve got scheduled things going on during the event, hand out printed programs so people know the timeline. In the same vein, create a “soft” end time for your event. As the hour approaches, gently and politely remind people that the event is winding down, but don’t be too strict on exactly what time they leave. Most people won’t linger.

4) Uninvited party crashers show up.
Inevitably you’re going to have a couple of unwanted guests. Disgruntled former employees, your competition, maybe even your ex. You’ve heard the saying: If you can’t beat them, join them. The same applies here. Surprise them by being the first to say hello. Hopefully any grievances they have will be discussed with you privately, and not with the rest of your guests.

5) Someone’s knocked back one too many cocktails.
It’s bound to happen. But how do you deal with it? Start with the bartender(s) and instruct them to limit the amount of drinks given out to any one person and to offer water, coffee or juice as a substitute. Should someone be over served, find him/her a cab or a ride home.

Try as you might to plan for everything, rarely does an event happen without a single hitch. If something unexpected happens, keep your cool. Get your employees to pitch in. Know that you did your best, and everyone else will, too!

 

Posted by Janine Popick.

Janine Popick is the CEO and founder of VerticalResponse. Connect with her on Twitter at@janinepopick, and check out more of her Inc.com columns.

 

 

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Small Biz Marketing Events You Can't Afford to Miss!

As the director of lifecycle marketing at VerticalResponse, I'm often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years, we've compiled a list of the most relevant and rewarding events for any small business and marketer.

February:

• Marketing Sherpa Email Summit - Las Vegas, NV 
• Email Evolution Conference - Hollywood, FL
• Technology For Marketing & Advertising - London, UK

March:

• 7th Annual Small Business Summit - New York City, NY
• SXSW
• Orange County's Largest Mixer - Los Angeles, CA

April:

• Ad:Tech - San Francisco, CA
• Nonprofit Technology Conference -  San Francisco, CA

May:

• Small Business Week - San Francisco, CA

June:

• Blog World & New Media Expo - New York City, NY

September:

• Content Marketing World - Columbus, OH
• Dreamforce - San Francisco, CA 

October:

• DMA 2012 - Las Vegas, NV

And, if travel isn't in your budget this year, you can also join us for our free webinars, which can be enjoyed from the comfort of your chair (no baggage fees or delayed flights necessary). Check out the lineup here. New webinars are announced each quarter and there are recorded versions here.

 

Posted by: Kim Stiglitz

Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.

 

 

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How to Tackle the Super Bowl Hype & Score with Your Customers

Regardless as to whether you’re cheering for the Giants or the Patriots in the upcoming Super Bowl on February 5, chances are you’ll tune in to watch not only the game, but the commercials too. Advertisers are bringing sexy back as H&M debuts a 30-second ad starring David Beckham wearing nothing more than his boxers, and Go Daddy has Danica Patrick and Jillian Michaels painting the body of a super model.

The Times reports that NBC is charging an average of $3.5 million for 30 seconds of airtime. Sponsors are already creating hype around the expensive ads to get the best return on their investment.

So, without a gazillion dollar budget and Hollywood celebs or super models, how can your small biz leverage the Super Bowl hype and score with your customers? Prepare to take the snap and execute a strong offense with these tips:

Just Do It: Super Bowl hype is building. Even if your business doesn’t cater to the “typical” football crowd, you can still capitalize on the theme. For instance, use a football themed subject line to capture attention in the inbox and leverage the theme in your email marketing template or in your messaging. Just because you don't sell TVs, food or beer doesn't mean you can't have some fun and be creative with your message.

Try subject lines like:

• Are you ready for some savings?
• Kick off the savings in time for the Big Game!
  
• Big Game Super Deals
• Score! Save 50% off + Free Shipping
• Down, Set, Savings!

Last year, fashion retailer Banana Republic pulled this off in a winning campaign cited in Sherry Chiger's article on the The Big Fat Marketing Blog. BR used a staid subject line for its email, sent Friday before the game: “Super Bowl savings: 25% off! + FREE Shipping Every Day.” The body of the message, however, played off a corny joke: “What was the cheapskate’s favorite football play? To get the quarterback.” Amid drawings meant to resemble a coach’s play diagrams, and a headline read, “This weekend only get a quarter back. 25% off all full-priced items.” Banana Republic managed to link a sporting event to women’s fashion in a simple yet effective way.

 

 

I was super impressed with the email I received from Kiva this past Friday with the subject line, Super Bowl Friday. It grabbed my attention because I thought what does Kiva have to do with the Super Bowl? Turns out that's exactly what they intended and it worked. They even wrote a blog about it here. Kiva does a brilliant job spinning the Super Bowl into an opportunity to get their users and prospects thinking about making a microloan.

Check out the top of the fold creative from their email:

 

 

Kiva set up two lending teams based on the Giants and the Patriots and does a great job with their messaging. Touchdown Kiva!

Go Small: Yep, I said go small. While the big guys will be paying out the wazoo for a 30-second ad, you can produce your own mini commercial and upload it to YouTube. Include a link to the video in your email and use a subject line like, "Check out VerticalResponse's Big Game Commercial!" All you need is a camera or phone with video recording capabilities, some creativity and you're good to go.

Use Your Special Teams: While email marketing is your quarterback for delivering your message to your receivers, make sure you call in your special teams: Facebook, Twitter & LinkedIn, to reach a wider audience. You can send a link to your above-mentioned video to your social networks and cross your fingers it goes viral!

Party: That's right, I am telling you to have a party. Rent a big screen TV and show the game in your location. Offer food and beverages and special savings to anyone who shops during the game. You can offer discounts based on the score, the number of touchdowns, etc. You can even use our Event Marketing tool to plan a great event.

Target the Non-Ballers: Though 111 million people tuned in to watch the Super Bowl last year, that still leaves lots of folks who are tuned out and looking for something, anything to do that doesn't involve football, so cater to these people too. This is especially beneficial if your business is slightly less attuned to the whole football aesthetic. You can host a special event or sale for these folks too. Theme it around a football respite or, "Who Cares About the Super Bowl?" Your non-ballers will certainly appreciate it.

What will you do to promote your biz during the Super Bowl?

Posted by Kim Stiglitz.

Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.

 

 

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Super Bowl Super Emails

How to Customize Your Email Marketing With Little to No Effort

5 B2B Email Marketing Takeaways from Tebow-Mania

Photo credit: Jeffrey Beall

If there's anything I've learned from the Tim Tebow craze, it's that giving the right pitch to the right (or wrong) audience can get your name out there, for better or for worse. If your message is irrelevant, if it is controversial or if you're too aggressive in the delivery, you may end up polarizing your audience or losing followers. Being known for something, whether it's good or bad, may be beneficial in the media world, but in business communications being infamous can hit you right in the pocketbook. In order to keep your business in the best light, follow these five B2B email best practice tips.  

1. Connect with your receivers - We've all got a lot of interesting things to say about our business or industry, but bombarding your recipients with too much information will overwhelm them and most likely make them sack your message (otherwise known as delete or unsubscribe). Create your message with relevant and engaging headlines and digestible chunks of content so busy readers can easily scan for valuable information.

2. Get them into the end zone - Design your message with a clear purpose in mind. Whether you want recipients to sign up for a free trial, attend an event or visit your website, the next step should be evident. Each message should have a main call-to-action. Including the same call-to-action more than once can help reinforce the end goal by giving recipients multiple opportunities to take the next step.

3. Target your fans - It's tough to create one newsletter or promotional email that will successfully engage members of multiple industries, titles and interests. Make your message relevant by segmenting your lists to offer useful and pertinent information to distinct audiences.

4. Spread your coverage - Include social sharing and forward to a friend links in your emails. This allows you to leverage your current customer base and their social networks for referrals and new business. You can also track how popular your emails are by tracking link clicks and social shares.

5. Run the drills - The best way to create effective emails is to examine your analytics and reporting to see what's working and what's not. Continue to make your messaging more effective by refining subject lines, calls-to-action, image placement, headlines, send times, cadence and more!

Using these tactics can help you score big with your readers. Do you have a particular tip or practice you've found beneficial in your B2B communications?

Posted by Savannah Stewart

Savannah Stewart is a Lifecycle Marketing Coordinator at VerticalResponse. Connect with her on Twitter at @savannahstewart.

 

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Email Delivery: 6 Tips for Delivering B2B Email

How to Customize Your Email Marketing With Little to No Effort

This article originally appeared on iMedia Connection, an online resource covering the latest and greatest in interactive marketing.

In a market that’s saturated with mass email campaigns for every product and service known to man, being able to consistently strike a chord with your customers isn’t easy.

High-level customization of email marketing campaigns usually requires collecting various types of data on your customers, segmenting your lists and using (and paying for) complex enterprise-level tools. But for many of us – especially the small agency or small business marketer – we need to start our email marketing efforts pronto without spending a whole ton of money.

Thankfully, there are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.

Here are a few examples from big brands where this type of approach works well:

Baskin Robbins: To combat an inevitable dip in ice cream sales during the chillier months, they served up a double scoop of savings with a BOGO coupon (Buy One Get One Free) for their aptly-named Bobsled Brownie cones. Subject line: "Slide into Winter with December's Flavor of the Month."

Cole Haan: Their post-Black Friday campaign offered exhausted holiday shoppers a chance to both pamper themselves and score a year's worth of freebies. (In exchange for an email address, of course!) Subject line: "TREAT yourself: Enjoy 25% off AND enter to win 12 months of shoes."

Kaiser Permanente: The healthcare provider's December e-newsletter got a timely (and flavorful) boost by including a heart-smart winter soup recipe. Subject line: "Warm up your holidays with our lentil soup."

Recyclebank: They gently nudged members to earn extra points redeemable for free stuff by either pledging to reduce energy consumption and consumer waste, or by playing the latest, seasonally-themed game called “Green Your Seasons.” Subject line: "Last Days! 'Green Your Seasons Winter' is open, did you get your 90 points yet?"

Of course, you can kick it up another notch by automatically including the subscriber’s first name in the subject line, if you collect that information; most email service providers offer this feature.

Have you spotted any examples of “customized” marketing based on timely happenings or seasonal trends? Let us know!

 

Posted by Janine Popick.

Janine Popick is the CEO and founder of VerticalResponse. Connect with her on Twitter and check out more of her iMedia Connection columns.

How to Put the Love in Your Valentine's Day Marketing

Valentine's Day 2012 is coming fast! According to the experts at the National Retail Federation, retail spending for the holiday will increase nearly 13 percent this year - that's huge! On top of this, the average person will spend $116.21 on traditional Valentine’s Day merchandise this year, an increase of 12.8% over 2011’s total, with expenditures on jewelry and clothing expected to rise substantially.

This makes this Valentine's Day the fourth most popular shopping holiday of the year, just behind the winter holidays of Christmas/Hanukkah, Back-to-School and Mother’s Day.

How can you share in the love-fest and reap the rewards this Valentine's Day? The good news is, no matter what industry you're in, or kind of business you have, you can capitalize on the theme. And, the time to get started is now!

Here are a few quick tips and tactics to get you and your readers feeling the love:

Work with the theme, but be a bit unexpected - Since everyone and their brother will be sending out emails with hearts, cupids and roses on them and subject lines with references to love, you'll want to ensure your emails and direct mail pieces stand out from the crowded mailboxes both online and off.

One way to catch your subscribers' attention is to put a creative spin on the theme and use the basics of content marketing 101 - tell a story to connect with your audience. For example, if you sell jewelry, tell a story behind symbolism of a particular precious stone that's used, or share a story of how a piece is created. You can even share the meanings behind Valentine's traditions or fun facts, like how many roses or how many pounds of chocolate will be sold this year. (The answer? 110 million roses and 1.1 billion boxes of chocolates will be sold throughout the U.S.) This way, you'll draw your recipient in and will hopefully get them to react.

Gift guides make shopping easy - Send an email marketing campaign or direct mail postcard with gift ideas by price point for him and her. If you're sending an email, try including a call-to-action button that encourages your readers to Buy Now. You can also use this free tool to make your own free custom button.

Use social to share the love - It's easier than ever to extend the reach of your messages to potential and new customers by sharing your email content on your social networks. Check out Roost by VerticalResponse, a free tool that lets you easily and quickly create a campaign of posts across all your social networks. The best part is you can do it all from one place and not have to log into Facebook, Twitter and LinkedIn separately. You'll have your Valentine's Day campaign ready in a flash! You can also extend the life of your email campaign by sharing the hosted version to your social networks. You've spent the time to create it, now make sure as many people as possible can see it.

Be careful with your subject line - This is a great tip from our pals at the Retail Email Blog about not shortening Valentine's Day to V-Day in your subject line or tweets to save characters. V-Day has a number of meanings and associations, generally violent. Email marketers are always looking to trim characters from their subject lines, but this may not be the best way to shorten "Valentine’s Day."

How will you message your audience this Valentine's Day?

Posted by Kim Stiglitz.

Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.

Calling All NonResponders - Don't Give Up on Them Yet!

Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven't opened, clicked or responded in a long time, if ever.

We've all read the advice to clean up our email lists and get rid of the "dead weight," the unengaged, the nonresponders. But wait! Have you tried to reengage them before you cut them loose?

More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications.

Did you read that, 90%! And that b-word...BORING! I'm sure you've never, ever delivered said boring content and only provide the most timely, relevant information exactly as you promised your subscribers when they signed up for your list. But, if you've ever been guilty of not delivering on your promise (ahem, guilty as charged) then read on and we'll explore how to come back from the dark side and reengage the people on your list who may have gone quiet.

Provide Value with a Capital V: Are you providing value for your subscribers? Your goal is to make sure that your content meets or exceeds subscribers' expectations. But how to know that? Do you guess? Make assumptions? No! Send a quick survey to your subscribers and ask them questions related to why they subscribed and how the content you provide meets those expectations. If you find a disconnect between what you're providing and what your subscribers expect, it's time for a change. Remember that people opt in for different reasons and want different content. You may need to look at segmenting your list and content to provide the most relevant information to keep your subscribers coming back for more.

A great example of this is an email I received recently from Open Table reminding me of the restaurants I visited by booking though their system in 2011. All my visits were merged in the email. Great use of personalization and targeted messaging.

You can also send a specific email to your nonresponders reminding them of the value and why they subscribed in the first place. Just ensure you're delivering what you promised!

Test It! Try taking the last email campaign you sent that had a decent open and clickthrough rate and download your list of nonresponders (Sent emails - Reports - Download Lists - All nonresponders). Now, make a copy of your last email and try changing a single element, the easiest and fastest being the subject line. Now resend it to just your nonresponders and see what happens. Check out our recorded webinar Testing Your Email & Lists for Success for more tips. And, we also have a killer marketing guide: Testing, Testing 1,2,3 here.

Change the Channel: Going after nonresponders through email alone might not be enough, but have no fear because you can use email's best friends, direct mail and social media. How? It's pretty simple really. You can print up some simple inexpensive direct mail postcards and ask your nonresponders to come back and update their email address. Up to 30% of your email list can go bad in a single year alone due to people changing their email addresses. You can also reach out via your social media channels like Facebook & Twitter and ask people to visit your website and re-opt in via your opt-in form. Adding a special offer to this like "come back and save 30%" can provide a little incentive and reward to your subscribers for making the effort as well. 

Reactivating nonresponders can take a bit of effort, but if you get them back, you will regain a valuable resource.

What have you done to reactivate your nonresponders? I'd love to share your tactics.

Posted by Kim Stiglitz

Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.

Do Your Email Lists Deliver?

2011 has come and gone and it's time to take a look at your mailing lists and give them a refresh for 2012.

Mailing lists perform differently over time; some addresses become invalid, some recipients change their email habits and some continue to be engaged in your emails.

Using our segmentation tool allows you to easily find out what's going on with your recipients and create lists based on engagement. Ok, now you're probably thinking "I'm a busy, small business owner, I don't think I have time to do this!" 

There are a few compelling reasons to invest a little time in your lists: To help get your email to the inbox, you want to make sure your lists are clean and you understand how they perform. And, once your lists are set up, you can send out emails to target your recipients in different ways. Targeting parts of your list with information that they're interested in can increase engagement and help your business or organization grow. 

For example, if you're a winery, you can set up your lists based on your customers' favorite wine varietal (i.e., Chardonnay, Pinot Noir, Merlot, etc.). This works for any business type and non-profits too; sort your lists by active donors, volunteers, or event participants.

Why should you do this? Your recipients will appreciate having an email sent to them that is tailored to their interests, and they'll be more apt to open the email and click on links. After you've sent out a few emails, take a look at your reporting to find out who's opening your emails consistently and/or clicking on links. You can use the segmentation tool to create lists of recipients who have opened your email and/or clicked on links. These will be your engaged recipients; the people who are eager to read your email when you send it out. You can send special offers, sneak peek information on sales, new products or services, and even mail to them more frequently. 

Here are some quick steps to get you started segmenting your lists, but there is more info on our How to Do Everything site.

First, segment by Campaign recipients.

 

 

 

 

Then select the campaign or campaigns you want to use for the list.

 

 

 

 

 

 

Now you can make some choices based on what information you want. You can select just openers, clickers or both. Remember, if you select only openers you could be missing those who read the text version and click on links. And if you select both, your list will be smaller, but very targeted.

A little extra effort for a small business yes, but spending a bit of time on your list now can bring great results for your business the rest of the year.

 

Posted by Jill Bastian.

Jill Bastian is the Training and Education Manager at VerticalResponse. Connect with her on Twitter @Jillieb3.

A Happy Lesson on Branding from Apple & Grouplove

Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music scene. Grouplove’s cheery disposition and uplifting beats in their debut album ironically titled, "Never Trust a Happy Song," is exactly what you would imagine listening to on a summer road trip. I was immediately enthralled and have since been following them around the Bay Area.

When I was home visiting family in sunny central California for the holidays, I overheard "Tongue Tied," a single from Grouplove's album, on TV. I skipped over to the screen to find their song was being used as the soundtrack for an Apple iPod Touch TV commercial, "Share the Fun" (say hello to the charts, Grouplove)! Apparently I wasn't the only one who found their beats contagious and their lyrics catchy.

Apple is known for putting bands on the map (Feist - 1234, Jet - Are You Gonna Be My Girl, and The Ting Tings – Shut Up and Let Me Go, to name a few) after featuring them in their ads. They're also known for having lighthearted and uplifting branding, particularly in their TV spots. Their ads usually include attractive individuals dancing and smiling while energetically using their Apple products to the sounds of catchy tunes.

Okay, hold the phone, what does this have to do with email marketing and businesses like yours? There are two important (but happy) takeaways from this encounter with Apple and Grouplove:  

1. Consistent branding is key - Grouplove's sound is consistent and the songs on their album are complementary. They can easily be described as happy, uplifting and upbeat. People can't talk about you if they aren't able to concisely describe your business. And, they won't recognize or recall you if your branding is all over the place. Someone at Apple heard Grouplove somewhere and it clearly stuck with them and it's definitely paying off for the band (Tongue Tied has been listed for 3 weeks on the US Singles Top 100). Establish yourself with a consistent logo, coloration, slogan and yes, we have to say it ... company name. And, keep your branding consistent on your website, emails, publications and across all of your social marketing platforms.

Email Tip - You can input your company name and upload your company logo in your VerticalResponse account (under the “Account” tab) to be included as the default in your email messages.

2. Get clever with your slogan - Make it easy for customers, potential customers and even employees to remember you and be able to recall and explain exactly what you do. Apple features catchy upbeat songs in their ads and these songs undoubtedly become stuck in our heads. As we happily hum the songs of Apple commercials past, we then think of Apple and all of the products showcased in their commercials. Great, now we all just need to run out and find an indie band to feature in our multi-million dollar TV spot, right? Not quite, but what you can do is make sure to include a contagious tagline or slogan in all of your communications (email, social media, print, online etc.) and branding which indicates exactly what you do.

Email Tip – Need a place to include your slogan or tagline? Incorporate it into your logo, place it in the pre-header of your email or use it as the alt text for your images.

Happy Branding!

Related Posts:

• Your Brand is Everything You Do
• An Email Marketing Lesson Not to Take from XFINITY

Posted by Savannah Stewart.

 

Savannah Stewart is the Partner Marketing Coordinator at VerticalResponse. Connect with her on Twitter at @savannahstewart.