Valentine's Day 2012 is coming fast! According to the experts at the National Retail Federation, retail spending for the holiday will increase nearly 13 percent this year - that's huge! On top of this, the average person will spend $116.21 on traditional Valentine’s Day merchandise this year, an increase of 12.8% over 2011’s total, with expenditures on jewelry and clothing expected to rise substantially.
This makes this Valentine's Day the fourth most popular shopping holiday of the year, just behind the winter holidays of Christmas/Hanukkah, Back-to-School and Mother’s Day.
How can you share in the love-fest and reap the rewards this Valentine's Day? The good news is, no matter what industry you're in, or kind of business you have, you can capitalize on the theme. And, the time to get started is now!
Here are a few quick tips and tactics to get you and your readers feeling the love:
Work with the theme, but be a bit unexpected - Since everyone and their brother will be sending out emails with hearts, cupids and roses on them and subject lines with references to love, you'll want to ensure your emails and direct mail pieces stand out from the crowded mailboxes both online and off.
One way to catch your subscribers' attention is to put a creative spin on the theme and use the basics of content marketing 101 - tell a story to connect with your audience. For example, if you sell jewelry, tell a story behind symbolism of a particular precious stone that's used, or share a story of how a piece is created. You can even share the meanings behind Valentine's traditions or fun facts, like how many roses or how many pounds of chocolate will be sold this year. (The answer? 110 million roses and 1.1 billion boxes of chocolates will be sold throughout the U.S.) This way, you'll draw your recipient in and will hopefully get them to react.
Gift guides make shopping easy - Send an email marketing campaign or direct mail postcard with gift ideas by price point for him and her. If you're sending an email, try including a call-to-action button that encourages your readers to Buy Now. You can also use this free tool to make your own free custom button.
Use social to share the love - It's easier than ever to extend the reach of your messages to potential and new customers by sharing your email content on your social networks. Check out Roost by VerticalResponse, a free tool that lets you easily and quickly create a campaign of posts across all your social networks. The best part is you can do it all from one place and not have to log into Facebook, Twitter and LinkedIn separately. You'll have your Valentine's Day campaign ready in a flash! You can also extend the life of your email campaign by sharing the hosted version to your social networks. You've spent the time to create it, now make sure as many people as possible can see it.
Be careful with your subject line - This is a great tip from our pals at the Retail Email Blog about not shortening Valentine's Day to V-Day in your subject line or tweets to save characters. V-Day has a number of meanings and associations, generally violent. Email marketers are always looking to trim characters from their subject lines, but this may not be the best way to shorten "Valentine’s Day."
How will you message your audience this Valentine's Day?
Posted by Kim Stiglitz.
Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.
One of the best (and easiest) ways to optimize your blog content is to do a content review by using a tool like Google Analytics or your blog's built-in metrics. Simply enter the date range you're interested in (we recommend reviewing at least monthly) and take a look at the most trafficked pages. You can analyze it anecdotally or take it to the next level and create a more detailed table to chart historic trends. Once you begin to identify some emerging themes/topic buckets of your top content, you'll start to get a much better idea about what kind of content is resonating most with your audience. Use this information to help plan your content calendar moving forward and you'll be well on your way to creating more relevant (and clickable) content!
2011 was a banner year for content marketing and corporate blogging across the board, and we're wasting no time in making the VR Blog even bigger and better for 2012. I recently did my own content review and discovered a lot of insight as to what gets our readers clicking. I thought you might find this information interesting as well, and also appreciate the chance to re-visit any stories you might've missed. So, without further adieu, here are the VerticalResponse Blog's top eleven posts from 2011:
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most obvious way being with free products, discounts and other types of giveaways. For many small businesses or businesses with limited resources, though, doing this on a regular basis is tough. So, instead of thinking of this as a barrier, think of it as a creative challenge. Here are nine other ways the creative marketer can engage and delight their fans and customers without spending a dime.
You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That's natural, email response happens so fast that's why we love it! But there are ways you can extend the life of your email campaign so that work you put into it gets even more views and potentially more response!
If you're using Twitter for your business, good for you! You're probably wondering how to get more Twitter activity such as re-tweets and followers. Well, here's a fun idea you might want to give a try. The basic concept is to give a promotional code with an amazing discount on your product or service - but only once you reach a predetermined number of re-tweets. The incentive will help you mobilize your current followers and email recipients, and get them tweeting and re-tweeting. Here's how...
Here are 10 things you can test in your email to make it better than ever.
From Name: The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT!
Subject Line: Send 10% of your email list one subject line, and another 10% a different subject line. Then, look at which subject lineperforms better and send the remaining 80% the more successful subject line. Easy as pie!
Pre-Header: Your pre-header should support or complement your subject line. For example, your subject line tells your recipients you're having a sale (Get 50% Off for a Limited Time Only) and your pre-header explains to the recipient what items are on sale (Save on Designer Jeans & Jackets).
I started looking at some of the subject lines in my inbox the other day. And although we may all think that we've written and read about subject lines ad nauseam, Lord knows I have, they are still VERY important to the success of your email marketing campaigns.
So what do we know about subject lines? Here are the key rules:
Avoid repeating your From Label in your Subject Line, as you can see from examples below, you've got limited space, so use it wisely.
Don't think your readers will remember you. Include something about your content in your subject line.
Include your most valuable information as close to the front of your subject line as possible since email readers whether it's on a mobile or not will cut it off if it's too long.
So here are a few subject lines both good and bad...
Hopefully you're paying attention to which messages you publish to social networks like Facebook and Twitter get the best response. But it’s important to understand what messages you publish are most interesting to your fans.
No matter which social network you use, it’s crucial to grab your reader’s attention with a compelling hook. And your introductory message can be the difference between your content being shared or completely ignored so you need to get their attention with a "teaser." I took a look at a recent activity report for the VerticalResponse Twitter account to see what takeaways we might be able to give you about our own teasers...
How much do you know about press releases? Here’s a little history lesson for you: back in the day, press releases were sent to journalists who would (hopefully!) read them and then decide whether or not to tell the rest of the world.
But today – thanks to the internet – reporters are no longer the gatekeepers. Instead, you can distribute a press release through an online newswire service and it can be re-posted on various news websites. And anyone – whether it’s a partner, competitor or customer – can find and read your great news from different online sources. It's another way, along with email marketing, to let others know about your product or service.
This time of year, with all the online shopping, shipping, and marketing to be done, you might find yourself signing up for many different web-based products and services (like VerticalResponse maybe?). While it's tempting to rush through these signup processes to place your order faster or start using the product quicker, you want to use a strong password (or passwords) to keep your information secure.
We bring this up because SplashData, a password management application provider, unveiled its 25 Worst Passwords of the Year for 2011. Here's the list...
Ok, I admit it. I'm one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn't resist the temptation to score some high fashion at bargain basement prices. Well, I wasn’t alone. On Tuesday, September 13, an unprecedented frenzy was unleashed as shoppers clamored to get their hands on the Missoni for Target line. Stores sold out in minutes, and the Target website went down.
The @TargetStyle twitter feed was out of control with angry fashionistas airing their frustration. In the next few days things went from bad to worse as customers received emails that their orders were delayed and some were flat out canceled.
How can we avoid a recipe for disaster like this from occurring in our businesses? I’ve outlined 3 things to consider...
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages you share on Facebook are being seen by your fans. In fact, many of the posts you share on your Facebook page will only be seen by a handful of people, regardless of how many fans you have. If you want to know why this is and what you can do to optimize your posts for maximum reach, you’ve come to the right place.
If you're in business, chances are you've got salespeople, whether they're on the phones or greeting people as they walk through your doors. But not all of your employees have the title "salesperson" do they? You might have an accounts payable employee, a person working in your tasting room at your winery or you might have someone who stocks shelves in your store. So how do you get those people "selling" for you?
Ellery Long is the Social Media Manager at VerticalResponse and blogs here about all things social. Connect with him on Twitter at @EL.
"Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!" - Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager or potential customer. In an effort to stand out amongst promotions-gone-wild this season, the holidays pose an excellent opportunity to hone in on our ‘let’s get viral’ skills. Below is a compilation of holiday promotions (and take aways), so catchy and fine, they blew my mind:
1. GapKids: I Want Candy
Do you like shopping? I know you do. Do you have a sweet tooth? Me too! What better way to feed both of these needs than with clothes and candy. This year, GapKids has a sensationally sweet holiday promotion and clothing line appropriately titled “I Want Candy.” Better yet, they’ve brought on Maria Aragon (You know, the little girl who became a YouTube star for covering Lady Gaga’s ‘Born this Way’) to sing and promote the line. Not only am I a sucker for sweets, but Aragon’s cover and all-girl rocker video for the song, “I Want Candy” is too cute to boot. Granted, I don’t even have children, but the promo hit a sweet spot, so I walked into Gap and headed to the kids section to check out the goods. And guess what? Not only were they selling cute clothes, but actual candy! You can bet your candy canes I bought a bag and it was delicious – Impressive! Way to go GapKids, I’m buying your products and I don’t even have a kid!
GapKids "I Want Candy" Video feat. Maria Aragon:
Take-away: Shine the spotlight on someone else. Featuring or repurposing content from others, whether it be a local star, someone unknown, or even a competitor, not only develops and displays professional camaraderie, but also gives you the opportunity to be exposed to new audiences brought in from your guest stars. Always make sure, however, to give credit where it’s due.
2. ModCloth: Name it & Win it
Speaking of sugar and spice and promosthat're oh-so nice, ModCloth, a retro online clothing retailer, has a cult fan following, and for a reason. Not only do they provide a constant stream of desirable products, they do an excellent job of engaging their customers in just about every promo they put on. One of my favorite’s featured on ModCloth’s blog is a contest called “Name it & Win it.” Every product sold on MothCloth’s website has a cheeky, ‘punny’ or cheesy name to it. In this ‘Cyber Monday’ edition of "Name it & Win it," Modcloth leaves it up to their customers to come up with a name for a featured product...in this case, a dress. The winner gets bragging rights for naming a permanent product on the site AND they get the dress! That’s not only interactive, but also engaging, and it promotes multiple site viewership. That's winning x2. Yahoo!
Take-away: Find ways to engage and interact with your audience. This may be through contests, giveaways, surveys, or even simple questions posed to your customers via blog/Facebook/Twitter, etc. Interaction with your customers encourages repeat visits and will most likely attract new customers to join in on the fun. Check out this recorded webinar, Social Media Listening and Engaging for more ideas.
3. Amazon.com: 25 Days of Free
“Free” and “music” are two of my all-time favorite words. When both of these words/worlds collide, I swear I hear angels singing, for free, of course. With the rise of music streaming services like Spotify, that encourage “borrowing” music vs. downloading it illegally (you know who you are), we’re all getting into the honest & sharing spirit. Amazon.com takes it one step further with their promotion, "25 Days of Free" where they're just giving music to you, for free! Going on now, and every day through Christmas, Amazon will unveil a holiday song to download for free for a limited time. It’s like a zero calorie advent calendar that goes straight to your ears!
Take away: Giving gifts to your customers for free, without any hidden catches, is not only appreciated, but will be remembered. And, when a customer does want to purchase a product, they’ll most certainly come back to you.
4. Starbucks.com: 12 Daily Offers
Starbucks fans are hardcore, and I can see why. Not only does Starbucks brew up some of the strongest coffee in the industry, but they put a lot of thought and effort into their promotions, even if they only last 12 days. From December 1-12th, Starbucks puts a new gift idea on sale for one day, in their "12 Daily Offers" promotion. It’s a gift guide & sale in one! There’s an animated site made specifically for the promotion displaying a lit up tree, falling snowflakes and carolers that transport me into a winter wonderland of coffee and hot deals. Starbucks run anyone?
Take-away: Offer a gift guide, a sale, and a sense of urgency. Some people need all the help they can get when it comes to buying gifts. Providing your customers with friendly ideas via gift guide along with a deal will ease their sense of gift-giving panic. Providing a limited time on your sale also urges customers to purchase sooner than later. The amount of effort you put into something, such as a sale, will also resonate with your audience, no matter how big or small the deal.
5. Kate Spade New York: Give Colorfully
Kate Spade is living in color. The 2011 Holiday campaign and collection “Give Colorfully” displays handbags, jewelry, clothing and more in splashes of color galore. To promote the campaign, their blog explodes with color and colorful topics, short, sweet and visually appealing videos, and more. There’s even an interactive gift guide on the site that allows you to virtually ‘unwrap’ goodies by scrolling your mouse over colorfully wrapped packages. The campaign, colors, design, videos, creativity and interactivity on the site are not only aesthetically pleasing, but fun to get lost in, more so than I should probably admit, but it was for research right?!
Take-away: Never underestimate the power of a clean, simple, colorful design. This concept doesn’t just apply to websites, but to your email campaigns as well. Eliminate clutter, keep it simple, and consider white space.
6. UrbanOutfitters.com: Take it Off
When you hear the phrase “take it off” are you thinking of savings? Sure, me too. Well, whatever your mind may be making up, UrbanOutfitters.com sure did a great job of grabbing my attention. In a ‘quickie’ of an email, I received the promo code: TAKEITOFF for an additional 20% off a $100 purchase. They placed the promo code in the preheader, and sure enough, I opened it up in a split second to check out the…er, savings.
Take-away: Attention-grabbing copy (when done tastefully and truthfully) is key, so take some risks! If you’re worried about performance, conduct a split test and send the catchy attention-grabber to half your audience. Make sure to track and measure your results – you might be pleasantly surprised!Here are some slides on holiday copywriting and content to get you in the catchy copywriting mood.
That 'wraps' it up! Hopefully this compilation of promos got your own creative brain geared up and ready to take on some catchy promo action, so fine, it’ll blow your customers’ minds!
Posted by: Colleen Corkery
Colleen Corkery is the Lifecycle Marketing Coordinator at VerticalResponse. She writes and reaps about all email-related things. Connect with her on Twitter at @youcollme
Everyone loves the long Thanksgiving holiday for different reasons. As a lifecycle marketer, Black Friday and Cyber Monday are like the Super Bowl for me.
According to our friends over at the Retail Email Blog, references to Black Friday during Black Friday week were up 48% as of Tuesday, November 22. And, the top online retailers sent each of their subscribers a new all-time high of 4.9 promotional emails on average during the week ending Nov. 25, 2011, eclipsing the previous record of 4.6 set last year at the height of the holiday season. That’s up 18% week-over-week, up 35% from where it was four weeks ago, and up 19% year-over-year. Weekly email volume should rise for another couple of weeks before starting to decline as the holiday season begins to wind down.
While others watched football or shopped 'til they dropped, I scoured my inbox for some great and not-so-great examples to share with you.
There were three common themes in the subject lines that I received: Gobble, Black Friday and Cyber Monday. I have to hand it to mass-retailer Old Navy for using the From Label Gobblepalooza - fun and brand appropriate.
Old Navy Gobblepalooza: The Year's BIGGEST SALE Starts Tomorrow! In Stores & Online
Subject lines that caught my attention addressed a specific need or obstacle that shoppers might need to overcome like crowds, shipping, etc. Some stand-out examples include:
Lou Malnati's To-Go: Dasher's Early Bird Special from Tastes of Chicago (Lou's didn't even bother with the turkey and went straight in for reindeer!)
Zagg Inc: Open me to see our Black Friday sale
BananaRepublic.com: Open me today for special deals + FREE Shipping Every Day
LeapFrog: Black Friday Savings without the Big Crowds!
TOMS Headquarters: Giving Just Got Easier...Free Shipping!
GoCoffeeGo: Exclusive Black Friday / Cyber Monday Super-Sale Deals!
Spreecast: Thanksgiving, Football & Black Friday, Oh My!
Thrillist: SF: Screw Black Friday, Let's Drink
Disney Store: Cyber Monday Savings! Free Shipping PLUS Up to 25% Off
Groupon: Groupon Celebrates Small Business Saturday - Shop Local Today!
I was surprised that I didn't see more Small Business Saturday subject lines, but perhaps SBS got a bit lost in the holiday shuffle?
Of course, there were some duds, in my humble opinion, including these turkeys:
Spanx: Happy Turkey Day! Eat Up & Slim Down! (Um, I don't know about you, but I don't want to think about eating up and slimming down in the same sentence on Thanksgiving)
Poppy's Closet: Don't read me! You just might... (This tactic did not work for me)
Bliss Beauty: No Subject (they forgot to include a subject line!) Doh! Talk about a missed opportunity. Then they proceeded to send an email every day throughout the weekend.
With the biggest month of sales ahead, what will you do to make your emails stand out in the inbox? Check out our Creating a Successful Email webinar on 12/15 from 1-2 pm PST for tips and tactics.
Here's a great example of a fun confirmation page with just a photo and a bit of text! There's nothing better than getting your customers to smile after they've spent money with you. It gives them a great feeling about doing business with you.
Are you doing anything fun with your confirmation pages this holiday season? Tell us about it!
Posted by Janine Popick @janinepopick
Janine Popick is the CEO and founder of VerticalResponse, a provider of email marketing, social media, online survey, event marketing and direct mail marketing solutions.
Halloween is officially over and that means the stores have started playing "Jingle Bells" and the holiday vibe is in the air. You’ve ordered extra inventory, you’ve hired extra staff and are ready to go. The question is, are your emails?
As email volume increases over the next 60 days, will your messages stand out in inboxes? When your readers are scanning their messages and deciding what to open, will they pick yours?
We have some festive subject line examples from our own inboxes to help inspire you:
Give Thanks with 25% off + Free Shipping
Stock up for Thanksgiving and Save 20%
A Cornucopia of Thanksgiving Savings
Up to 50% Off Thanksgiving Must-Haves
Don't Wait Till Friday; Shop Online Thanksgiving Day for Members-Only Savings!
Save up to 85% on These Black Friday Doorbusters
$1 Doorbusters! Plus, $20 On Us...WOW, Details Inside!
15% Shopping Pass Inside -- Use on Today's Doorbusters!
It's Here! Visit Our New Holiday Shop
Treats, Gifts & More - Seasonal Favorites Are Here!
Hanukkah Is Only 9 Days Away - Get Your Shopping On!
8 Days, 8 Deals - Happy Hanukkah!
CHRISTMA-HANU-KWANZAA-KAH DAY 6 Deals
Jingle, Jingle! - Our Christmas Shop is Open.
Last Day to get Free Guaranteed Christmas Delivery - Plus, Save 20%
Ho! Ho! Ho! Holiday Savings Now!
3 Perfect Holiday Gifts
Order Early For Extra Savings & A Stress-Free Holiday Season
Online only: one-day roast of Holiday Blend on Oct. 19 + FREE shipping
Heat up your cold weather runs with Fire Me Up run collection
Goody gumdrops! FREE SHIPPING from our kids company!
Only 3 Days Left to Unwrap Your Gift!
Unwrap Your Mystery Savings - Our Gift to You!
New Year Savings to Renew You!
Get Up to 20% Off Before the Ball Drops Tonight!
And, as a special bonus, hop aboard our Holiday Subject Line Express and create 18 festive holiday themed subject lines in 30 seconds or less!
Posted by Kim Stiglitz.
Kim Stiglitz is the Director of Lifecycle Marketing at VerticalResponse. Connect with her on Twitter at @Stiggy1.
Believe it or not, there is more to do in October than carve pumpkins, plan your Halloween costume, or pray your company will finally let you take Columbus Day off. October is the time for planning your email marketing campaigns for the upcoming holiday craziness… and VR has the webinars to help you get started!
As part of our Fall Webinar Series, we have many free and informative Webinars and Demos to help you kick off your email marketing for the holiday season.
Thursday, October 13, 2011 - 10:00 AM PDT Social Media has become a very important part of doing business. Join Marketing Team experts from VerticalResponse as we discuss the basics of how to use social media and email marketing together.
Thursday, October 20, 2011 - 10:00 AM PDT Now is the time to get holiday ready! Join VerticalResponse marketing team members as we share some ideas and approaches for effective holiday emails. Learn great tips for copywriting and content that will make your emails shine this holiday season!
Thursday, October 20, 2011 - 1:00 PM PDT Your newsletter is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective newsletter. Do you have an effective newsletter? Do you have a newsletter at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
Thursday, October 27, 2011 10:00 AM PDT We get lots of questions from Non-Profits asking about Email Marketing and Social Media specific to their needs. This webinar will help guide you through what you need for both, with tips, tricks and some great examples to help inspire you. We will also have a guest speaker from a non-profit on the webinar with her own tips for NPOs. Bring lots of questions for our experts!
Oh, and here is an easy Time Zone Converter in case you want to double-check that you have the right time for your neck of the woods.
When I was growing up my dad would pull out Emily Post's Etiquette for serious dinner table discussions - like proper manners for formal dinners, introductions, greetings, clothes, thank you notes, weddings and more. He had the first edition from 1922, and a lot has changed since then...a biggie being the internet, and how it has transformed our lives at work and home.
So, I thought it would be fun to talk about email etiquette for the modern day. Whether it's a personal email, work/company email, or an email marketing message going out to your customers, there are general guidelines to follow that will strike a friendly chord with the person on the receiving end.
Email Etiquette Dos and Don'ts:
Before you get started, ask yourself why you're sending this email. What's the purpose?
Do remember there's a person on the other end of the email.
Don't send an email out of anger.
Do ensure the subject line relates to the email content.
Don't address the recipient incorrectly (i.e., your personalization should be accurate).
Do spell check.
Don't send or launch before you edit and proof.
Do check the tone - how will it be received?
Don't write a novel.
Do communicate clearly and concisely.
Don't lose your message or point.
Do use scannable bullet points and short paragraphs.
Don't write in ALL CAPS.
Do use images.
Don't use too many images.
Do have a friendly salutation and a sincere good-bye.
Don't hesitate to say thank you.
Do make sure you have the correct recipient (i.e., check your mailing list).
Don't include incorrect or broken links.
Do provide a signature, contact information and company website.
And finally: Type unto others as you would have them type unto you (phrase compliments of 101 Email Etiquette Tips).
There are lots of resources and email etiquette tips across the web. What are your favorites? Do you have a pet peeve?
Amber Ricchetti is the Lifecycle Marketing Manager at VerticalResponse. She blogs here about all things related to marketing & copywriting. Connect with her on Twitter at @Gldnamby.
I get a ton of daily deal site emails in my inbox, because frankly, I'm hooked. I paid particular attention to these subject lines since they were both daily deals and travel related.
Which one are you going to open?
I'm a big proponent of including your most important info in the subject line. Jetsetter got my vote. What do you think?
If you’re using social media for your business good for you! Hopefully you're paying attention to which messages you publish to social networks like Facebook and Twitter get the best response. But it’s important to understand what messages you publish are most interesting to your fans.
No matter which social network you use, it’s crucial to grab your reader’s attention with a compelling hook. And your introductory message can be the difference between your content being shared or completely ignored so you need to get their attention with a "teaser."
I took a look at a recent activity report for the VerticalResponse email marketing Twitter account, @vr4smallbiz, to see what takeaways we might be able to give you about our own teasers. Looking at the top five most clicked links over a two-week period in March, I saw some interesting themes emerge that can be applied to how you might use social media. Check them out:
1. How-To
Using the words "how to" clearly communicates to the reader that they will be getting information that's useful to them and actionable.
2. Numbers/Lists
People love numbered lists. By including a list in your teaser, your reader knows exactly what to expect when clicking through.
3. Rewards/Offers/Exclusives
Using "Top Lists Of..." will always be successful whether it's informational or a list of "Top Products Purchased" this week. This tweet promoting VerticalResponse's free downloadable guides has continued to be one of our most clicked through teasers nearly a month after posting.
4. News/Announcements
Have some exciting news about your company or industry? Make sure to use it in your teaser. You might be surprised how many people follow you on social networks for access to the latest information about your brand or business.
5. Charlie Sheen (or any topical reference)
Well okay, not just Charlie Sheen, but you can go ahead and call it the "Sheen Rule of Social Teasers". Using humor, drama, and timely topical references do a great job of commanding attention. Just be careful with this one and make sure that it does somehow tie back to the content you're sharing...you don't want to make your fans feel like they've been conned. The Sheen Rule of Teasers reminds us that it's perfectly okay, even encouraged, to have a little fun with your social teasers. Social media is the perfect place to get your personality out there.
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