Include a Link in Your Email for a Good Cause - It Feels Great!

I've written about Cause Marketing - Giving Profits to Charity and we've seen some great examples of how businesses are doing that for our friends in Haiti and Chile.

But, I haven't written about how to use your email marketing campaigns as a vehicle for asking your recipients to donate, especially if you are a "for profit" company.

Amber Ricchetti our Marketing Specialist here at VerticalResponse brought it to my attention that a number of businesses are doing just that: using their regularly scheduled newsletters and including links to donate to the Red Cross and other organizations to help. At VerticalResponse you may have noticed a link in our newsletters to donate directly. Since we're already communicating with our recipients, it seemed like a no-brainer to use our list to help out. Do we get a benefit from it? You bet, knowing we could have helped out in any was was enough for us.

Are you using your email marketing as a vehicle to help? All it takes is a few pixels! Tell us about it.

Comments

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I have seen this more and more. As an email recipient it doesn't bother me to see a plea for help if, like Mr. Giddens points out, that the plea is sincere and not just jumping on the bandwagon. As an email marketing consultant I don't see this too often but am excited when the right marriage of small business and good cause comes along. Thanks for the reminder to look for these opportunities.

[Paul Shearman]

I have seen this more and more. As an email recipient it doesn't bother me to see a plea for help if, like Mr. Giddens points out, that the plea is sincere and not just jumping on the bandwagon. As an email marketing consultant I don't see this too often but am excited when the right marriage of small business and good cause comes along. Thanks for the reminder to look for these opportunities.

Paul Shearman
Email Marketing Consultant
1to1 Email Marketing Solutions

[Bradley A Giddens]

good idea. I like the idea of community involvement, however large or small that community may be. make sure the cause fits your brand and your not simply jumping on the "cause of the day"

Bradley A Giddens
Founder / Freelancer
Stitch Marketing