Unresponsive Email Recipients? Re-activate Them!

I bet you have people on your email marketing list that have never opened your campaign, clicked on a link or at least haven't in a long time, yet they haven't bounced nor unsubscribed. Don't feel bad we all have them. The question is, what do you do with them?

First, you have to get them. Many Email Service Providers offer ways to have access to them. With VerticalResponse you can either grab them by campaign in the campaign's "download center" or create a segment called "non responders" using the list segmentation tool.

Now the Fun Begins!

Once you have them segmented into their own campaign, you can start testing things on them to get them activated.

1. Send an email and include a link to your opt-in form to re-opt-them-in. On the page where you have your opt-in form give some examples of your hosted emails so that they can see the real value you're providing.

2. Send an email and include a coupon for your product or service. You might have to go overboard to really attract their attention and give them something for free, or just a really great offer.

3. Maybe they have a new email address but still have the one they gave you and they just don't check it. If you have their telephone number why not a phone call asking them if they've got a new address and want to be re-added to your list? If you've got their postal address send them a postcard directing them to a page with their coupon or offer.

4. Send a survey to find out why they aren't responding. Try a direct subject line like "Why haven't you opened our emails? Tell us." to pique their interest. You might want to have an open ended question box here since I'm sure you won't be able to guess at all of the reasons in advance.

Purging these names out of your regular mailings will surely give you an increase in your open rates, the key is to try to move these non-responders to "responder" status.

If you've got any ideas you're using, let's hear them!

Comments

[warcraft gold]

Give them a freebies or coupons for them to respond to your e-mails.

[Emily]

I just chatted with VR. This isn't available to salesforce.com users - just letting others know.

[Marvin Wilson]

Interesting, informative, and engaging emails such as yours are easy to follow. I look forward to each and every one of them. So I read them every chance I get.

Thanks for giving me a reason to open and read them.

[Carol Miller]

Thanks for the timely reminder, I myself am guilty of being unresponsive and not following up
this isn`t because i couldn`t care less, but being new to the whole thing it`s a bit overwhelming at times,

Right now i`m being reactivated,The help that we need most is to follow up after we haved launched a campaign,

Questions like,When do i send the next one,or after someone has responded to my mail,and joined my team,what do i do with them after that

If they did not opt into this first product what is the time frame to launch another one at them,

These are the kinds of things that makes me dormant,Like i said before i am new to the whole Online marketing thing,and not understanding the total process at times makes me back off,

I might have launched a campaign,but lack the expertise to do all the ather things i suggested
and of course these are the things that are necessary to be successful,

Ireally want to succeed,so i`m going to start again, and I call upon the whole community for their assistance.

And just to remind you that,
Faith is things hoped for that are not seen ,But known to be true.

[Lindy Gruger Hanson]

Those are excellent ideas. I've been wondering what to do about those people not opening my newsletter. Maybe I need to track them like you suggest and give them a little special attention.