Microsoft Needs Email Marketing Help...Someone Rescue Them!

Jason Stewart, who writes the blog over at Demandbase (business leads and measurement for B2B companies), shared this lovely example of how not to create an email. It was so good I had to share with you. Jason, take it away...

"Sweet Irony...An Email from Microsoft

by Jason Stewart

So I got a "Happy Holidays" email just now from Microsoft adCenter, and was immediately struck by the irony of the fact that a Microsoft product prevented me from reading an email from Microsoft."

You have to see this email, read the full story here.

Comments

[Jason Stewart]

Hey, Janine. Thanks for the comment! A lot of interesting debate over there in the comments section...most interesting being that since it was a holiday card (and not a call to action) that it didn't really matter. I think that all communications need to be designed to be read, regardless of content. What do you think?

[Matt Soreco]

I get e-mails all the time from Microsoft. I guess I opted in at one point. Funny how they are not can-spam compliant in their opt out.