How Much $ Did Your Email Campaign Make You Today?

When you send out an email marketing campaign, you probably get a spike in sales, so you think it worked right? Right! BUT, wouldn't it be great to track the sale directly from those who clicked on your links in your email campaign?

We use our own feature for Click-to-Conversion tracking here and we love it, it can really be valuable.

If you've got a confirmation page, you can either use the VerticalResponse Click-to-Conversion tracker, OR you can use your free Google Analytics account. Here's how to use the VerticalResponse feature:

Log in > Account > Analytics Settings > Click-to-Conversion

The text for PURCHASE_AMOUNT is provided as a placeholder only in the ROI Calculator code snippet.  This will need to be replaced with the actual purchase amount of the sale, as captured from your website, and must be specially coded by you or your website designer.

Let us know how this tool is working for you!

Comments

[Bro. David Wilding]

I have been using conversion tracking for a long time, but it always shows higher numbers than what we track from actual orders.