If you live in a print world where you're sending out a publication like a magazine, a printed newsletter or even a newspaper, email marketing can be a great complement to your current print activities. The San Francisco Business Times does a great job at this in my opinion.
This newspaper is delivered on Fridays and each Friday morning they send an email to their subscribers with about 5-6 of the Publisher's Highlights. I'm sure it's a nice way to get their print readers reading the paper and their advertisers happy.
They do a nice job of including an image of what the cover looks like, so that maybe the subscribers will remember it when it crosses their desks. And for paying subscribers they also include a link for the PDF download version of it.
All in all, a nice clean email campaign that drives people to read something offline. Chime in if you're doing something like this for your business.
So you want to market your service of product in a way that is seen more than once? Try reusable tote bags that are not only eco-friendly, but is advertising that goes everywhere even adds to your print marketing. It's win win for the planet
Posted by: Teri Thomas | November 29, 2008 at 12:04 PM