Drumming Up Biz at the DNC

The topic? Should you give away your product free and hope someone buys more or should you offer a "Buy One Get One Free" promotion?

Last night we visited a local establishment and a bunch of people were coming in with free drink tickets that were probably included in some package at the convention. I would say half left after they got their free drink and half stayed. Maybe it was worth it for those half that stayed and bought more to cover those that had left.

Does anyone have any experience with this? Do share!

We're off to Invesco Field for the last day of the convention.

Comments

[Brad]

I don't drink but I suspect the actual product cost for the freebie drink is tiny. (pennies?)