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I was handed a card by one of our customers one day, Birdy Botanicals. What a great idea, contact information on the front and a 25% discount off my next purchase if I sign up for the
newsletter on the back.
What are you doing with your business cards? Got any ideas to share?
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We developed a business card that had a spot on the back for "great ideas:". Then when we talk to people and we come up with a great idea we write it down for them and give them the card and let them know if they need help with their great idea to give us a ring. TIP: don't celloglaze or gloss cover the back of the card as it makes it too hard to write on.
Posted by: Todd Wright | July 30, 2008 at 10:36 PM
So how does Birdy track which customers get the discount after a party joins the list?
Posted by: Bob | July 30, 2008 at 12:46 PM
This is a very good idea.
You should also include an email address or URL to tell subscribers where to go to sign up.
Posted by: Paul D. Guyon | July 30, 2008 at 10:57 AM
What a great tip! I will even add it to my blog!
Posted by: Stampinjo | July 30, 2008 at 08:41 AM
great idea
Posted by: joseph davidovic | July 30, 2008 at 07:34 AM
Yes good idea. Also, putting a calendar on the back of your card can be great if you regularly make appts with your clients, but also encourages people to retain your card and use it frequently - getting more bang for your buck, so to speak!
Charlotte Castle, Castle PR
Posted by: Charlotte Castle | July 30, 2008 at 07:16 AM
Keep the marketing tips coming! We implemented the email newsletter sign up link on every page of our website and we already have a dozen people sign up that just casually stopped by to check us out. I am going to add a $10 off next purchase coupon to the back our business card if they visit our website and signup for our newsletter.
Posted by: Mike Peterson | July 30, 2008 at 07:02 AM
This is a great idea. Because it can be used as an offline effort that will help drive web traffic. www.businesscardtobusiness.com
Posted by: Reno | July 24, 2008 at 03:31 PM