We were recently in Denver for our Get Vertical Email Marketing Workshop. Huge success, thanks to all who came. We went to dinner with our customer panelists at one of our customer's restaurant, Panzano. I highly recommend it by the way. I liked it so much I filled out one of those "How are we doing?" cards in the pocket of the bill holder. I wasn't sure if I'd get
anything out of it because all too often you just don't.
To my surprise I got a really nice letter from the Executive Chef thanking me for my visit.
Lesson learned:
1. Ask your customers how you're doing - Be prepared for the good, the bad and the ugly. These guys did it with a nice piece of paper in the bill holder, you can also use VerticalResponse Surveys to do it as well.
2. Follow up - I got the letter just a week after I visited the restaurant. You can bet next time I'm in Denver I'll go again. You can also bet I'll tell people about it just like I'm doing now.
3. Incent your employees - Give your employees a spiff for getting information from your customers. Now Panzano has my information for them to email me.
It was a great experience all around visiting a customer and dining with them!
Do you do anything like this? Let's hear it!
Great points - glad to hear it was a success! Kudos!
Posted by: Email Marketing Journal | June 09, 2008 at 12:48 PM