eMarketer published this recent survey that Ipsos conducted for Habeas about email usage among adults. Two-thirds of adult respondents
said they preferred email for communicating with businesses. Just as
many said they expected to still prefer
email five years from now, however, they'd like their messages more targeted to them.
Check out the VerticalResponse List Segmentation tool to help you target your messaging better, it's free in your VR account. Get the whole study.
Happy emailing!
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May 29, 2008
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This is great news and great data. We appreciate the graphs as well. Our industry certainly won't be going anywhere anytime soon!
Posted by: Email Marketing Journal | May 30, 2008 at 12:38 PM