Reminding Recipients Where You Met Them - Even for One-on-One Emails!

We tell our customers all the time that it's a good idea in your email marketing campaigns to remind your recipients where it is that they met you. At an event? At a tradeshow? A social gathering? Did they buy something from you or visit your store, even sign up on your website? Remember to include a line or two reminder and your unsubscribes will remain low.

Same goes for sending emails one on one. We all meet people every single day. Bottom line: if you don't include something in the subject line or in the body of the email, your recipient may not remember who you are.

Get In The Address Book Fast - Timing is Everything

If you exchanged cards with someone, try to make sure you email them pretty quickly. If you send an email a year later, chances are your business card went by the wayside, the circular wayside.

Subject Line Reminder

Blind Emails - I just asked our Marketing Manager Jess to send an email to a few of my colleagues to remind them to give us some collateral. I advised her to make sure she put either my name in the subject line and in the first paragraph include a reference to me since I first asked them for it. If it was just sent from Jess without reference to me, chances are they wouldn't recognize her and not take the action we needed them to.

Example of a Subject Line: Janine told me to contact you...

Emails to People You've Met - If you meet someone in the recent past, you should put something in the subject line reminding them of the specific event. This way they'll remember that they've been to that event and it might spur them to open your email.

Example of a Subject Line: Great Meeting You At Last Week's Dog Show

The Electronic Introduction

If you would like two people to meet, you should first ask them if they'd want to be introduced. Then YOU should do it by email instead of giving each person the other's email address. This way the person both are familiar with is you, and an email coming from you is more likely to get opened than if they each emailed each other.

Example of a Subject Line: Introduction: Elliot Meet Ashley, You'll Hit It Off

Hope this helps. If you have any other ideas, do share!

Comments

[Melissa Akers]

Yes, the recipient is more apt to read the email when it is personal. Taking the extra time to send those personalized emails can be worth the effort. Then the person may be more likely to read my marketing campaign BlissLetters (and they'll recognize my business name).

[Gary Ashton]

I'm curious as to anyones feed back regarding e-mails to people who have just registered to search on a real estate site and how they would approach that subject.

thx

Gary :)

[Bob Heiney]

That's pretty good advice. Many people routinely receive 200+ emails per day. Subject lines as suggested above will increase readership of your emails and reduce deletions.

[Guru Naganat]

That was cool. Two monsters that still get me in emailing is 1. forgetting to attach some doc when I tell them that I attach something and after all this
2. well, i did not get it (guess what the spam software must have got it).

But thanks for the a short list
Guru