At a neighborhood nail salon, I've seen that they've got some pretty good ideas when it comes to marketing. Seems like they're trying to get more business in the door for some of
their other services.
In a printed piece by the counter their message is that you can get a discount for referring people - a nice 20% off. Good deal. What I really like is that they go one step further and ask their customers to put their selling shoes on (pun intended) and get out there and sell their Thai foot massages. Then they give a free massage after you've referred 5 people.
I think it's a great idea, give up $65 to get 5 new customers in the door.
Can you put this to work for your business? Comment and tell us your story.
I know of a Dutch online retailer (chear.nl) who will give you a discount, and the percentage of that discount depends on the amount of people that you get into their loyalty program.
1-2(come on you can do better)
3-8(5% off your next purchase)
9+(10% discount)
It's not standard procedure though, only once in a while
Posted by: Rogier van der Veen | March 14, 2008 at 08:45 AM