Local Ad Spending Will Grow Faster in 2008

An interesting eMarketer report recently came out that showed local ad spending to grow more significantly than national advertising from 2007 to 2008. Although the national spend far outweighs local spending, the report shows that year to year businesses will buy more local advertising through search, email, newspapers, print, and classifieds at a rate of twice more than the previous year.

I thought about it a bit and how that relates to our own business. Are we thinking to do more local advertising? You bet!

We already do local advertising here in San Francisco with print events and outdoor (check for buses and billboards!), but we're taking it to a city near you.

Are you doing anything at the local level?

Google Adwords - You can purchase location-based advertising clicks so if you service a certain geography you can target your adwords.

Chamber of Commerce - Many companies aren't members of their local chamber of commerce and hey, you get out of it what you put into it. But your local chamber of commerce might have ad opportunities you can capitalize on just because you're a member. Sometimes they print newsletters, I know VR has hundreds of chambers that send email newsletters, they even have trade shows you can attend for networking opportunities and expanding your business.

Events - You can be a part of an event, or host your own. We're offering up our office to host a local user group for Salesforce.com this week. We'll get to meet some new potential customers that way as well as some current customers.

Print - You may have a local paper, or you might have a city magazine. Where Magazine is great for consumer offers, their circulation is pretty nice and they distribute into many hotels. Online CitySearch is a great tool for you to get your business listed. They also do national ad runs as well.

Hey VR is on a local city tour. Check out our events calendar to see where we'll be next in a city near you.

I think I agree with eMarketer, now get out there and join us!

Comments

[Eamon]

This makes sense to me. When you consider how advertising in general is becoming much more sublte (as opposed to the big, bold 'big idea'.