I've written time and again about how not to look to the big boys for creative ideas. RetailEmail BlogSpot, a blog I like to read written by Chad White, just announced the Oopsy Hall of Fame for larger retailers and their email campaigns. It's a great read, I highly recommend it.
What I really like is the advice on how to avoid oopsies. The checklist goes...
1. Develop a pre-flight checklist and follow it every time. For a list of things to consider having on your checklist, take a look at the Email Marketer’s Club Wiki’s Things to check before you launch your email campaign. VerticalResponse also has a checklist as well.
2. One word: Spell-check.
3. View a test send in accounts from all the major email clients, or use a rendering tool to ensure consistent rendering across platforms.
4. If you make a mistake in an image, simply correct the source file.
5. Don’t resend emails that contain minor mistakes. Only resend those where the mistake has significantly impaired the message.
6. If the error is significant, see if you can halt the send. You may be able to stop your entire list from receiving the erroneous email.
7. Develop a protocol for your apology emails so you can respond quickly when serious mistakes happen.
Any other ideas? Chime in!
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