5 Last Minute Holiday Promotions You Can Do Now!

Email marketing can be a life-saver for businesses around the holidays, especially if your business can deliver on last minute opportunities. Those last minute types, we all know them, many of us relate to them...the procrastinators. So let's lend a hand to this needy group of people this holiday season. Here are a few quick ideas ... do your part to help them!

1. Expedited Shipping - People will pay through the nose to get a present delivered on time. Offer shipping as close to the holiday as your shipping company will guarantee. Make sure you focus on that date in your emails.

2. Offline Stores - If you're open up until the night before the holiday you really are a life saver. Send out your email campaigns right up until the 24th. Subject line idea: Open Until 6pm on the 24th - Gift Wrapping Available.

3. Gift Certificates - Offer them even on the 25th if you enable people to send them by email. Subject line idea: It's Dec. 25th - Send A $50 egift Today

4. Donate Proceeds - People love to buy gifts where the proceeds go to a charity during the season of giving. If you do this, highlight it in your email campaigns.

5. End of Year Discounting - Need to make a revenue target end of year? Need to clear out inventory? Now's the time to hype your discounts with your expiration date. Your customers are waiting for them. Get those P.O.s in now!

Hope these ideas give you some for your last minute holiday opportunities. If you have any of your own, please share!

 

Comments

[Ramesh Hughes]

This is what I was longing to learn, this suggestions are real practical and thank you so much for it. Happy Christ and great new year, Cheers,
Ramesh

[Ed Henrich]

Expounding on item 1. Expedited Shipping.

Tell them clearly when the last ship date is ...

In your email (see my post)
http://thisweekinetail.blogspot.com/2007/12/emails-create-urgency-with-shipping.html

On your website (see my post)
http://thisweekinetail.blogspot.com/2007/12/make-it-easy-for-procrastinators.html