New Feature - Segment Your Lists

Boy we've been waiting for this feature for a long time. You have been wanting to slice and dice your lists with ease. Now you'll be able to do all of that PLUS segment your campaign data as well.
We've had over 100 of our customers banging away at it as well as ourselves internally and I can tell you that I think this is the most powerful tool VerticalResponse has ever released in our entire 6.5 year life!

What You Can Do

• Want to send a targeted email to people on your list in California? No problem.

• Have you ever wanted to simply merge all of your lists together into one list? Easy to do!

• Want to send an email to people in New York who were sent an email campaign in the past 6 months and opened or clicked on a link? You got it.

• How about building a list of people who have not purchased from you in the past six months so you can send them a targeted offer?

• Want to suppress a list that you upload? Sure thing.

If you've got the data, the possibilities are endless. And as simple or complex as you need to make it, we've built the tool to get you there.

The Details

Everyone gets a free trial of it in their account. There is a new tab called Segment Your Lists  in your List Management section of your Control Center.

Towards the beginning of next year we're looking to roll this up into a monthly package where you'll benefit from having all of our new premium features (including surveys!) for a low monthly rate.

OR you can stay on the easy pay-as-you-go plan just like you are now with no extras.

Comment away!

Comments

[Jane Buttery]

I am quoting the website that may generate some cash for me. I got into this to generate interest in my own website about books. Through wealthonauto, I also promote Truelight TREASURES site(Books). I am still hoping for people's interest after 2 months! I have had one person.
I am 71 years old and not that technical.
How long can I try the 'free' deal please?
Do you have any suggestions?
Yours
Jane in Harrow Ontario

[paul]

Two weeks is too small to get the result I'm trying to get.

Let me know when you offer one month of free trial.

Thanks,

pau

[Nick Marden]

Hi Daniel,

Yes there is - it's quite easy.

When you "Choose Segment Type", pick the option "Segment List Members & Campaign Recipients" and hit "Save & Build Segment"

Then in the "Build Your Segment" screen do the following:

1. Click the Add List Rule button. Select the list(s) of subscribers you are considering mailing to.

2. Click the Add Campaign Rule button. Select the previous campaign(s) whose recipients you want to suppress.

3. Click on the OR button between the two times. The first time it will become AND, the second time it will become EXCLUDE.

Now save and run your query. The list(s) you selected will have all recipients of the campaign(s) you selected excluded from them in your result set.

I hope this helps. Enjoy the tool and let us know if you have more questions!

[Nick Marden]

Not only did VR's product managers and engineers work hard on this release, even my MacBook Pro made a significant sacrifice...

Like many VR feature upgrades, we started the release process in the evening after we had all gone home. In this situation we use often use AOL Instant Messenger "group chat" for communicating details about each engineer's progress in release tasks. Since releases can be slow and tedious, and more importantly because VR is an extremely funny place to work, the conversations often get off-topic while we're waiting for one step or another to be completed.

In this case we had somehow gotten into a digression about the distinction between skirts and kilts. Before Jonathan Clay (my boss, VR's VP of Engineering) chatted an extremely funny off-color comment about kilts, he forgot to ask "hey Nick, do you have a mouth full of Sierra Nevada Pale Ale?"

As it turns out I did, and in response to Jonathan's comment some of it traveled nasally onto my MacBook's keyboard - leaving the letter 'o', the number '9', and the right and down arrows non-functional. I had to perform much of the last three hours of the release without the help of those keys, which was no mean feat! (Unix users out there will understand when I say how thankful I was that the up arrow key still worked.)

Before the noisy "People for the Ethical Treatment of Laptops" lobby gets up in arms, you'll be happy to know that my MacBook is on its way to lappy hospital to get better. However, it won't be a happy lappy when it gets back and finds the 24" iMac that took its place ;-)

[Daniel]

Is it possible to suppress subscribers that received a previous email(s)?