Q2 was the strongest Q2 ever as far as US online retail sales went, a cool $31.8 bill which is
just 3.1% of all retail sales in this country. The year is projecting to be $131 billion total.
In another report that eMarketer published, "The State of Retailing Online 2007," a report sponsored by Shop.org and conducted by Forrester Research,
US online sales of apparel, footwear and accessories (excluding
jewelry) will reach $22.1 billion in 2007, a 21% increase over 2006.
What shocked me was that these three categories drove more business than computer hardware and software!
One thing of note all of you retailers will be happy about, email marketing was third after TV and the Internet for best to reach your adult audiences so happy emailing! It's certainly helping drive these healthy numbers.
Holidays...here we come. We'll be ready for you retailers.
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