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    September 06, 2007

    eMarketer Study - Retail Ecommerce Sales for Q2, Up, Up and Away!

    086655Q2 was the strongest Q2 ever as far as US online retail sales went, a cool $31.8 bill which is just 3.1% of all retail sales in this country. The year is projecting to be $131 billion total.

    In another report that eMarketer published, "The State of Retailing Online 2007," a report sponsored by Shop.org and conducted by Forrester Research, US online sales of apparel, footwear and accessories (excluding jewelry) will reach $22.1 billion in 2007, a 21% increase over 2006.

    What shocked me was that these three categories drove more business than computer hardware and software!
    086226
    One thing of note all of you retailers will be happy about, email marketing was third after TV and the Internet for best to reach your adult audiences so happy emailing! It's certainly helping drive these healthy numbers.

    Holidays...here we come. We'll be ready for you retailers.


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