VerticalResponse released our latest music video Nuthin' But an AppThang starring our own Furious ALF and 2Fein. Videos like this and last year's AppEx Baby are not only fun to do, they really turn into a great viral marketing tool. (Viral, that's soooo 90s). These videos are specifically designed to get the attention of Salesforce employees, partners and customers about our email marketing solution a month before the big Dreamforce Tradeshow. Anyway, I've written about why we do these videos.
I decided to put a few more dollars into the video and this year we think it worked! The shoot took 4 hour (we storyboarded our ideas) and the editing took a day. We worked with a great team called The Big Picture.
Here's where we stand:
August 20th - We launched it internally, had a preview party and then we "viraled" it into Salesforce, that is, sent email with the link. Crowd goes wild. In minutes (on a Friday afternoon no less) it was going through the company like wildfire and our own employees were sending it to their friends like crazy.
August 21st - Alf posts it on YouTube and we start getting 100+ views a day.
August 23rd - We post it in the VR Facebook Group (we don't actually know how many views we get because it's not hosted by YouTube but this is a must do.)
End of the first week: We had 1000 views.
August 28th - We post it in every group or event that is related to Salesforce on Facebook. We send it in a VerticalResponse email marketing campaign to a small subset of users, another 35 views, we include it in the email newsletter to everyone on the sidebar...another 120 views.
Viewing slows down around Labor Day but picks up again to 100 views a day.
By end of this past week we were at 2600 views on YouTube alone.
September 10 we sent out another newsletter and posted on Facebook to help us get to 10,000 views. By September 13 we're at close to 3,000. Probably won't get to 10k but it's sure picking up.
By September 16, we're at 3,025 views and loving it.
In all of the last year and a half our old video "AppEx Baby" got 4400 views, those also started to pick up as a result of these efforts and are now over 4700. All in all a success so far, and it's not over. For not that much of a spend, we're getting our name and message out there. And no, it's not a million veiws but for a B2B video it's pretty darn good. Isn't word of mouth great? Email marketing and other forms of social media are really the culprit in this effort.
Our mission? To get to 10,000 views. Can you help? Watch the video and tell your friends!
Love this video thanks for share..
Posted by: u tube | May 19, 2011 at 06:31 AM
It's September 25 and we're at 3400 views!
Posted by: Janine | September 25, 2007 at 07:12 AM