To avoid nasty email campaign mistakes we created an easy to use checklist internally here at VR that we're happy to share. Never make a mistake again (or at least come close to never, no one is perfect.)
Print this out and pin it up!
Newsletter Dates - If you copy a campaign and include a date in your content make sure the date has changed.
From Label - Make sure that the From label is correct for the email you're sending.
Postal Address - Ensure the correct postal address for the sender is at the bottom.
Preview for Images Turned Off - View what the email looks like with images on AND off (you can do that in VR) - I will send myself a test with my images turned off to see it as well.
Image Text - Make sure all images have alternative text so that when images are turn off your recipients have some context of what should be shown.
Links - Test that all links go where you want them to - click on each and every one.
Images Linked - Make sure all images are linked that need to be.
Subject Line Review -
- If you copy a previously send campaign make sure you change your subject line.
- Make sure the subject line relates to the content of the email.
- Make sure your most important information is at the beginning so it won't get cut off in the email reader.
Preview in Email Readers - View in email clients Yahoo!, Gmail, Outlook, MacMail and AOL.
Forward to a Friend - Make sure this feature is turned on, it can't hurt to get a few more subscribers.
If you've got any you'd like to add, let's put them on the list!
Yeah, a PDF or something similar would have been nice. Good content though - I can make my own printable checklist from it and add a few of my own behind-the-scenes items.
Thanks!
Katie
Posted by: Katie | September 19, 2007 at 02:01 PM
Hey Janine
This would've been even better with a print style sheet so I could print out your checklist for the next email campaign I run....
Great work!
Paul
Posted by: Paul | September 05, 2007 at 10:03 PM