Wikipedia's definition of a white paper: A white paper is an authoritative report. White papers are used
to educate customers, collect leads for a company or help people make
decisions.
In this case it's not really to get leads, it's to give you info. Richard, our deliverability expert, wrote a white paper on Email Delivery: VerticalResponse, Email Delivery and You - A Handy Guide
What's in it you ask?
- Info our email gets to the inbox in plain English, no techy-speak.
- What VR does to ensure delivery
- What you can do to help
It's free, check it out. Send it to your friends. Post any questions about it here, Richard will be happy to jump in and answer.
This particular white paper can now be found here:
http://www.verticalresponse.com/education-support/articles-reports/email-delivery-and-you-a-handy-guide/
Posted by: Richard Huffaker | March 03, 2008 at 04:22 PM
I would really love to read this white paper. Unfortunately the link doesn't work! Can someone send it to me?
Posted by: Cori Avery | February 28, 2008 at 11:11 AM