eMarketer reported two very cool Retail reports out this week. Check them out.
The Online Inventory Impact Study
Check this out. Do you have an item out of stock? Forty-eight percent of the people looking for it go to another site. 25% sign up for an email alert when the item is back in stock! Be sure to have an email sign up form prominently on your site for when you don't have a product in stock!
The Multi-Channel Shopping Transformation Study
This is a great study. Looks like coupons are the way to go here. Sixty percent of the respondents received a coupon online then bought in a store. The products they shopped for tended to be bigger ticket items. They also tended to spend more in the store then they did a website.
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