Since the last post on Guerilla Marketing got such an overwhelming response, I thought I'd throw some more ideas out there.
Here we go...
1) Hire teams of people to hand out your product, samples or flyers. I saw Rock Star Energy Drink handing out free samples to the fans on every corner during All Star Week here.
2) Local businesses were using the All Star game artwork in their businesses to drive visitors and capitalize on the traffic.
3) We had a billboard on the bottom of the hill where Johnny Moseley was having his ski jump on Fillmore Street here in San Francisco! Good for us the media was all over it. That was a bonus.
4) Here at PacBell Park (I refuse to say AT&T Park, sorry Giants fans) businesses make floats with their logo in the water. When Barry hits a homer they get on TV! Taco Bell did a nice float.
5) I once saw a company put their flyers on the sink in the bathroom of a trade show, now that's a captive audience!
6) A group of businesses in a local area got together and had cards printed with a grid on them. Once a customer purchased from each place they got a stamp. Once they get all of the stamps they get something free from each of the businesses. Great welcome for "new movers" into a neighborhood each month.
7) Put your company decal on your car with your URL or address. I found a company that does it for under $40!
8) Packaging - Make your packaging so cool that people want to carry it around! It doesn't HAVE to be Tiffany's. Check out the Queen Bee bag I got in Boston on Newbury Street. -->
9) I love the idea Andy Sernovitz gives, throw a bag of m&m's into a shipment as a thank you. People will talk!
10) Ask your customers to post a review about your products or business on CitySearch. Did you know Citysearch is just about in the top 1000 of ALL websites? Are you listed there? You should be.
Ok, slam me or give us more ideas, I can take either.
This really helped me alot. I now have more ideas than before. Thanks for posting this. I demand more. Hehe
Posted by: Wall Decals For Kids Jessica | May 17, 2011 at 09:03 AM
Does Yelp allow website reviews or just brick and mortar?
Posted by: MissWit | July 17, 2007 at 10:13 PM
Since you mentioned CitySearch I thought I'd bring up http://www.yelp.com for reviews as well! IMHO it's cleaner, more robust, and growing wildly in popularity! Make sure your business is getting yelped!
Posted by: Stephen Lee | July 17, 2007 at 03:07 PM
OK, this is really kind of sordid, but against my better judgement I will l mention anyway...my husband once came back from a visit to the men's room laughing about the ads IN the urinal.
The ads were made with heat-sensitive ink. This company will even make the things talk: http://www.wizmark.com/
Posted by: Patricia Callaway | July 16, 2007 at 05:14 PM