What a show this is! One thing is clear: eBay Power Sellers know how to sell products, that's for sure. The show is a lively one. Hungry for information on how they can sell and market better their attendance rate to the sessions is high. That means that eBay does a great job at getting good speakers for the sellers to learn from.
To be able to talk to someone who sells Christmas ornaments, another selling after market car parts and someone doing a million bucks a year selling bullhorns is really an amazing experience.
Andy Sernovitz gave a keynote on word of mouth marketing and was incredible as usual. And with technical difficulties he even did half of it without slides. Kudos to you Andy.
Some VerticalResponse customer/partners where there exhibiting, Channel Advisor, Infopia and Citymax. Great to see you guys.
Our booth was next to Squidoo, Seth Godin’s company. They had a great promo, they gave away t-shirts and if you were spotted wearing one at the show at a given moment, you got big bucks. I have created a Squidoo for VerticalResponse and am testing it out now. Looks like an interesting idea but I'm trying to figure out why I'd send people there rather than the blog. I'm donating the money we make from the advertising to the Lance Armstrong Foundation.
Oh, and collectible pins? It’s all about collecting pins people. And you bet VR jumped on the bandwagon. Here is our pin (limited edition) AND, it's already on an auction if it's a must have for you this season! (It isn't us selling it, I promise.) Our own team had some serious flare.
Odd Sightings at the Show
Odd: Subway Jared was at the show. I lunged at him with a VR pin and asked him to wear it. Classy! What do you think he sells on eBay?
Odd: eBay starts to play music every few hours, Kool and the Gang's "Celebration" to be exact, and people rush to an
eBay booth to get an eBay Live! pin. Don't get in their way.
Odd: Random cheerleaders at the OnState Booth.
Odd: At least half dozen of the exact same light boxes to take your eBay product pictures.
Odd: Ribbons attached to a show badge. Some people had ribbon upon ribbon, 3 feet long!
All in all a fantastic time in Beantown. We met some great customers too.
One interesting thing came out of this show, eBay Power Sellers aren't using email enough to drive traffic back to their auctions and stores. One reason could be that eBay has limits on their free email marketing tool. Another reason is just that eBay Sellers are so busy with all other aspects of their business they don't have the time to see what' out there. Any eBay Power Seller care to comment? We're here to help you drive more business!
Hi VR,
We had a booth at ebay live! It was a great show, so I hear! Unfortunately I wasn't attending. Glad to hear you guys had fun too!
Steve
Posted by: Steve | June 20, 2007 at 06:46 AM
Please, tell me what you really want
Posted by: Jean-Paul Lorand | June 19, 2007 at 03:09 PM
oops, I do not really know what you hope from me, please, do tell me.
Kind regards
Posted by: Jean-Paul Lorand | June 19, 2007 at 03:08 PM