VR Customer Uses Postcards to Get Updated Emails!

I was standing around the office last Friday afternoon and Jill, our top-notch Customer Relations Specialist came to me with this amazing example of how a VR Customer used our postcards! Alex, our Director of Sales yells out, "I'm blogging about it!" just to tease me. Did you know Alex is famous?  

Anyhow, turns out that this great bookstore had some bounced email addresses. They sent out this very creative postcard enticing users to update their email address.

Why do we like it?

• The message is catchy and very creative.
• Toyon Books gives a great incentive of 25% off to update your email address.
• They give an expiration date to drive updates sooner.
  

Great job Jim! Great concept and great execution. Does anyone have any ideas they'd like to share? Comment!