We're going to be adopting a new email marketing newsletter strategy here at VerticalResponse since, well, we've got
a lot to tell you!
Every other Tuesday - You'll receive a newsletter sending you to the blog for the latest in how-tos, case studies, and marketing tools to help you grow your business. (If we've got more to say we'll do it each Tuesday). The "from" address will be VerticalResponse Blog. I will still be posting to the blog at least twice per week if not more so even if you don't hear from us check back in.
And to the extent we've got something to say for your specific industry, you'll get your own newsletter, so make sure that in your "profile" you've selected the industry that matches your business the closest.
New Features/Services - Since we'll be releasing some pretty amazing features this year a separate email will be sent to you that would look something like "Feature Upgrade: Amazing New Widget". I realize I'm using up some valuable subject line real estate but I'm hoping that a "Feature Upgrade" will be so exciting you'll want to read more. I suppose I'll probably test that too.
Cross-sells - Yeah I said it, why hide it? We've got some great products that you might not know about so we'll try to tailor them for those who of you who haven't used them yet. Products like:
Custom Email Borders
Full Service
Salesforce.com Integration
TypePad Blog Integration
FREE Opt-in Forms
Direct Mail Postcards
Email Marketing
Webinars and Tutorials
There you have it. I wanted to give you a heads up as to what to expect in your in-box! If you've got a comment on the new strategy, bring it on!
Hi,
I'm really interested in introducing a blog to my clients, but have no idea how to proceed with it.
How can you help?
Warm Regards
Posted by: Sandamalee de Fonseka | March 07, 2007 at 01:29 AM