Newsletter Content for Real Estate Pros

It's so important for Real Estate professionals to keep in touch with prospective buyers and sellers especially when it comes to residential real estate. There are many choices out there when it comes to choosing an agent so continuously keeping on top of mind with a client is something you know you need to do. It's tough when your clients only think about buying or selling every year, 5 years, or longer!

Whether they're first-time buyers or have bought/sold before people are always interested in the market. They like to know what's going on with interest rates and what their house might be worth. They're also interested in you since either they're going to, or already have used you for a transaction. In many cases the biggest one of their lives.

So how do you keep in their minds?

Here are some ideas for a communications plan to your clients.

Calendar it out - Do you know your client's birthday or anniversary? How about the anniversary of when they bought their home? It's a nice gesture on your part to remember dates and send an email or card to them.

Holiday cards - Each year I get a holiday card from our agent. It usually has a great picture of his family. Makes us feel closer to him.

Homes that sold - Highlight other homes that have sold in the area. People always want to know what their home is worth. Who knows, they may have a magic number that you don't know about.

Transactions that you've done - Everyone wants to be associated with a winner! If you're doing well, your clients will think about you when it's time for their next transaction.

Event calendar - I've highlighted a few great examples of Real Estate marketing here. Why not do the same for your city or neighborhood?

Content - It's always tough coming up with content for your newsletter or website. I was looking around the web for content that Real Estate professionals could use in their email campaigns. Here are a few sights you might find helpful:

• EZine Articles - Here there are close to 50,000 expert authors sharing their best ezine articles that you can use, for free. I clicked on real estate and got a pretty exhaustive listing of articles in the following categories: Real Estate, Building a Home, Buying, Commercial Property, Condominiums, Investing, Land, Leasing/Renting, Mortgage Refinance, Moving/Relocating, Property Management and Selling. Phew!
• RealEstateABC.com - I thought this site was pretty amazing. You can get a ton of content for free, BUT for just $25/year you can get "personalized" mortgage calculators, home-selling content home buying content even a "What's your home worth" tool. I don't know if the $25 is worth it but seems like there is a bunch of free content you can use for joining as a "guest".

Hope these ideas work. Let me know if any of this was helpful. If I'm off the mark here tell me! Give more ideas.

Comments

[Charles]

Hi Guys,
This would have to be the best Blog I have come across for a long time with reference to real estate.

Keep up the standard

[Florida Homes]

Contact is the key for any business. Whether the information is important or not, people love to stay in the loop. A Real Estate agent that stays in contact with their client will ultimately have a happy one.

[Mitchell]

Holy Moly!!! I am seriously going to start using all of that! Thank you so much, I am not even kidding! There is nothing that I hate more than coming up with content all the time to barely keep our real estate blog up. It's just so time consuming - so thanks again!

Be honest though - is RealEstateABC too good to be true? or does it actually bring good results?

[New property consultant]

While we specialized in selling new property, keeping in touch with our clients by regular email contacts and phone calls are essential for our business. As we get pre-sold referrals from our existing clients and as some of our clients are investors, they may buy more than one property from us.

Great article and good reminder to keep up with our after-sale service level.

Jeff

[Lynn Byrne - Daytona Beach Homes]

I regularly provide sales information to clients and prospects. I tell them what's selling and what's not, the hottest price ranges and much more. It's easy to get from my local MLS.

I also send out wall calendars to all my clients. They start calling in early December to be sure it's coming. I make sure it's really nice with great images for each month.

[real estate in richmond va]

I would love to learn if others MODx developers have successfully built sturdy real estate sites. It would be great to see some samples. The real estate industry is really dragging right now but there is money to be made in delivering quality photography and web design/development to industry professionals.

[Keneisha]

This article was great.