Newsletter Content for Real Estate Pros
It's so important for Real Estate professionals to keep in touch with prospective buyers and sellers especially when it comes to residential real estate. There are many choices out there when it comes to choosing an agent so continuously keeping on top of mind with a client is something you know you need to do. It's tough when your clients only think about buying or selling every year, 5 years, or longer!
Whether they're first-time buyers or have bought/sold before people are always interested in the market. They like to know what's going on with interest rates and what their house might be worth. They're also interested in you since either they're going to, or already have used you for a transaction. In many cases the biggest one of their lives.
So how do you keep in their minds?
Here are some ideas for a communications plan to your clients.
Calendar it out - Do you know your client's birthday or anniversary? How about the anniversary of when they bought their home? It's a nice gesture on your part to remember dates and send an email or card to them.
Holiday cards - Each year I get a holiday card from our agent. It usually has a great picture of his family. Makes us feel closer to him.
Homes that sold - Highlight other homes that have sold in the area. People always want to know what their home is worth. Who knows, they may have a magic number that you don't know about.
Transactions that you've done - Everyone wants to be associated with a winner! If you're doing well, your clients will think about you when it's time for their next transaction.
Event calendar - I've highlighted a few great examples of Real Estate marketing here. Why not do the same for your city or neighborhood?
Content - It's always tough coming up with content for your newsletter or website. I was looking around the web for content that Real Estate professionals could use in their email campaigns. Here are a few sights you might find helpful:
- EZine Articles - Here there are close to 50,000 expert authors sharing their best ezine articles that you can use, for free. I clicked on real estate and got a pretty exhaustive listing of articles in the following categories: Real Estate, Building a Home, Buying, Commercial Property, Condominiums, Investing, Land, Leasing/Renting, Mortgage Refinance, Moving/Relocating, Property Management and Selling. Phew!
- RealEstateABC.com - I thought this site was pretty amazing. You can get a ton of content for free, BUT for just $25/year you can get "personalized" mortgage calculators, home-selling content home buying content even a "What's your home worth" tool. I don't know if the $25 is worth it but seems like there is a bunch of free content you can use for joining as a "guest".
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