When you're sitting in front of your computer looking at a blank canvas sometimes it can be daunting to get your email marketing newsletter off the ground. I know, it happens to me all the time. Where do you start? What do you have to say?
Here is a checklist you may want to refer to that hopefully get those newsletter creative juices flowin'.
Got Anything New? - Think about all of the things you want to notify people about. Do you have something new to announce? New store hours, new features, a new product? Include that as an article in your newsletter. If you've got a good relationship with your recipients they're going to want to know!
Got Any Advice? - Have you got a great piece of advice for your users? Do you possess knowledge that they've come to rely on? Any tips to offer to get them reading or perhaps a how-to to help them learn more? You'd be surprised how often your email gets read because your recipients don't want to miss out on getting some information that might help them in some way.
Got Any Stories to Tell? - If you have a story about an experience that is relevant to your recipients or maybe another recipient's story is relevant publish as an article. VerticalResponse highlights a user case study from time to time outlining how other users can be successful too! We've also seen wineries talk about how a particular wine was made, we've seen stories about the jewelry designer and how they got their start, we've even read stories about a day in the life of a dog at doggie-day care!
Got Any Content? - We have many restaurants that publish their sought-after recipes, Realtors are great at including mortgage rates or publishing local events, wineries write about fantastic food pairings, clothing retailers include celebrity sightings of clothing they sell and businesses selling to business include research articles that support their messages. There are so many ways to include content in your own newsletter!
Got Any Advertising? - So many of our users are able to send newsletters because of sponsorships. If someone is paying you to include their message in your newsletter why not give them a link with an image and some text. Make sure the advertisement is relevant to your business and your recipients.
Remember, put the most important article, the article that you think will get your recipient scrolling, "above the fold". Be sure to send yourself the email before you launch so that you'll see what it looks like in your reader and make adjustments accordingly.
What have you got to say in your email newsletters? What's working for you? Chime in!
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