Many of you already know that we have one of the most popular partner applications on Salesforce.com's AppExchange. But we can always be better right? Well for over 6 months our team has been hard at work on some pretty cool features (special kudos to Josh, our VP of Product and Wes our Superb Salesforce Developer). Today we're announcing the release of our new app and with a simple upgrade you get all the new goodies at NO extra cost! Check them out.
Helpful Guides
Installation & Upgrade Guide - Walks you through how to install or upgrade VerticalResponse for Appexchange.
Product Matrix - Shows the difference between what we have offered in the past and what the additional features are.
User Guide - Download this step-by-step tutorial to get the most from the new features.
"VR Email History" Custom Reporting Object and "Campaign Preview"
Imagine if you will, a Marketing person in your company sends an email campaign touting a new product, service or event. Before your sales team follows up with a call, they'll now be able to see if the recipient opened the email, clicked on any links, unsubscribed, bounced or performed – right from the Lead or Contact detail page.
In addition, a copy of the exact email the client received is also included so that a salesperson can see the content of the message prior to hopping on a call.
Custom Email History Reports & Dashboards
As your VR Email History data flows in you'll now be able to run custom reports and view custom dashboards. Track your response data (opens, clicks, bounces, unsubscribes by specific email campaigns or specific date ranges, etc). This allows you to quickly initiate follow up campaigns that will potentially: (a) capitalize on a newly exposed business opportunity or (b) address a newly exposed flaw in your business process.
Access Your Salesforce.com Email Templates
Many of you have complex folders housing all the saved Salesforce.com email templates used for sales and marketing campaigns. Now you can seamlessly transfer this existing email content into VR without recreating it a second time. No more limits or restrictions, just grab your content, attach your lists and send!
Create Mailing Lists Using "Account" and "Owner" Fields
Many of you marketing executives out there need to send emails to groups of Contacts associated with Accounts. This message has to appear as if it’s being sent by a specific sales rep and the desired outcome is for each Contact to receive a personalized email from their established Account Manager rather than an impersonal "bulk email."
Now you can query your salesforce.com data to build a list from specific Accounts in order to extract all the Contacts associated with each organization. In addition, since the mass email can be personalized by fields such as "Account Name" and "Owner Name", you can include these fields on your compiled mailing list.
We're pretty excited about these new additions to our integrated product. We hope you are too!
For a quick breakdown on how the new release is truly an upgrade, please see our product matrix. Our upgrade instructions will walk you through the installation and customization of our new app (no worries, none of your previously updated information will be lost). More information about VerticalResponse for AppExchange can be found on our site.
Got any comments on the new upgrade? Love to hear them!
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