Thank you Mark Brownlow for talking about landing pages in your latest Email Marketing Reports blog post. We are vigilant about the concept of the landing page here at VerticalResponse for tracking purposes. He talks about driving recipients to a single page and why it's a good thing:
"If we can dictate the landing page, then we can put specific content on this page that encourages the visitor to do what we want them to do. We can custom-design the landing page to fit with the goals of whatever advertising or marketing effort got the visitor to land there in the first place.
So the link in that email might go to a product page where the visitor can buy the item in question. If we just sent readers to the main website address, perhaps they'd never find the product or offer on their own before pursuing some other task or interest."
Great post Mark, keep them coming! Read the rest...
Do you have the capability to track customers after they have reached the landing page? You would be able to see what else they have done during this session on your website. This would enable you to better market a product/service to them based upon their behavior. There are privacy issues with this and I am sure business rules would have to be in place.
Posted by: Hunter99662 | April 25, 2007 at 12:38 PM
That's EXACTLY why we created PluraPage: to give the marketer the means to simply and easily create matching landing pages to ANY outbound communique, be it email, SEA, banners, postcards, whatever. Let's go one step further: how about Personalized URLs, i.e., a personalized landing page for every recipient?
Posted by: Joseph Rizzo | September 08, 2006 at 09:42 AM