I've already talked about how Realtors make great marketers here, but how can Realtors go about building an email list?
Keep your data clean and up to date! Collecting business
cards? As you know this is how most realtors build their prospect and
client lists. You'll absolutley need to put them into your TopProducer, Salesforce.com, Realty Star, ACT!, FileMaker
or whatever contact management system you use. Then it's easy to upload
your data to VerticalResponse or your provider for you to do email marketing campaigns. You can
download specific lists of prospects, past clients, brokers or fellow
agents and do specific email marketing campaigns to each group!
Include an opt-in form on your site - As an accomplished real estate executive, chances are you have a website. If you don't and need one fast, check out WorkZ Sites. Make sure that you have an opt-in form on your site to collect addresses you'll send regular newsletters to. VerticalResponse offers a free one so check it out here.
Make sure the information you are sending is pertinent to what they'll
expect. Housing prices, homes that sold, lending rates are all great
pieces of information for you to send to someone. You may hit them at just the right
buy or sell time.
Send snail mail postcards to build your list - Do a snail mail in a given zip code, then drive people back to your site to sign up, to email you or to call you. Give your clients a reason like "get your monthly update on what's sold in your area." If you want to rent a postal list in a certain zip code, you might check out USA Data or InfoUSA. You can get a one-time mailing or multiple mailings of lists. Then simply upload them into your VR account, create your postcard and click send. It's that easy.
One last thing, we released some new real estate email marketing templates today, check them out.
Got any ideas of how you're collecting email addresses? Bring 'em on!
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