Reap the Benefits of Opt-out Forms

Question of the day for our users? Why aren't more of you taking advantage of our opt-out forms?

Here's the deal: An opt-out form simply gives you a consolidated way to manage those who unsubscribe from your email marketing campaigns.

Take this small quiz:

• Do you have an unsubscribe link somewhere on your site that goes into some database and you really aren't sure where?
• Do recipients call you and ask you to take them off your list? (I know, gasp!)
• Are your unsubscribes in places OTHER than your VerticalResponse account?

If you answered "yes" to any of these questions then you need to be aware of what the Free Opt-out form can do for you - put all of your unsubscribe data in one simple-to-download space.

Here are five compelling arguments in favor of opt-out forms:

1. Complying with the Federal Law - Honoring unsubscribe requests from your email marketing campaigns has always been a good business practice, but the CAN-SPAM Act of 2003 made it the law. Opt-out forms provide an easy, automated way for companies to update their unsubscribe list in real-time.
2. Set-up takes minutes - With our wizard-based system, you can create your very own web form. Then, simply copy and paste a few lines of code into your website and watch the opt-out form instantly appear.
3. Unsubscribe management - VerticalResponse opt-out forms allow you to manage unsubscribe databases with a minimum of fuss. Customers can unsubscribe directly from your website, or they can contact your office or call center to remove themselves from your list. You or they can simply type in the email address and they won't get another email. It's that easy.
4. 24-7 Access - VerticalResponse keeps your unsubscribe data constantly updated and grants you access to this information at all times. Best of all, if you need to take the data with you or share it with someone else, you can easily download all of your unsubscribes into an exportable file in minutes.
5. It's FREE - Need we say more? No one wants users to unsubscribe, but it just happens, even to the best of us. So stop the madness! A VerticalResponse opt-out form is an easy way to stay on top of the data and on the right side of the law.

Comments

[Paul D. Guyon]

I suggest you do a few things on your opt-out form because it just might be the last chance you have to keep your subscriber.

Give them as survey and ask if you disappointed them.

Remind them of the benefits of being on your list. They may not remember the benefits or why they are there in the first place.

Offer them something of value to stay.

This one little technique can make a huge difference on your conversion rates.

Try it!