Here at VerticalResponse, we’re always trying to help make sense of the
email marketing world. It’s a rapidly
changing landscape, to be sure, which is why we’re introducing a new quarterly
feature – the VerticalResponse Email Marketing Trends Report. The first installment of this series, now available in the
Resources section of our website, examines open, click-through, bounce and
unsubscribe rates for the first quarter of 2006.
While a number of studies track average response rates on a per-industry basis, we thought it would be useful to provide a little extra context and report on industry results according to list size as well. The end product is a report that offers data for companies in 30 different industries, segmented according to mailing campaign sizes ranging from 100 members to 1 million recipients. What’s more, we roped in our creative team to translate all those cold, hard numbers into attractive, easily digestible graphs that make processing the information a snap. To see their good work, check out the VerticalResponse Q1 2006 Email Marketing Trends Watch.
Q1 Email Trends Report - very useful information and most informative. Question: Within the manufacturing sector - specifically clickthroughs - why the significant difference in clickthroughs between list sizes of 10K and 20K - the clickthrough ratio is 3X - do you have any insight as to why the significant difference? The clickthrough rate at 50K goes back to something more like the 10K
Posted by: Bob Kot | June 09, 2006 at 02:08 PM