We all know that email marketing has its subtle nuances. You need to mix good marketing with technical prowess. So I decided to write a book to answer the tough questions like "Is my response rate acceptable?", "How do I get my email through filters?", "What is spoofing?" and many many more.
Now I need some "real world" examples of creative ways that businesses are:
- Building email lists
- Getting past filters
- Creating award-winning emails
- Doing comprehensive email testing
- Using reporting to analyze campaign effectiveness
- And much more!
So, I have a short quiz here, and if you fill it out and you agree that we can use your creative and your testimonials for the printed version you'll be a superstar! Just take 5 minutes to check out the survey.
I think your book will do well!
I am just starting an e mail newsletter and am struggling to get to all the right info as to how to get started and how to monitor my e mails! I would like to see what your book is all about once you get it going! VerticalResponse seems to be the answer but I am still searching.
Miranda
Posted by: Miranda | April 20, 2006 at 05:51 AM
We recently began a campaign with Vertical Response. Your system is by far the least flawed system available. Our response rate and opt-out rate fell well into what we consider to be a super acceptable level. Our conversion ratio after we targeted specific industry emails was very high resulting in the most profitable March in our corporation's history. If you ever need a good company story for a press release, then we would love to be part of it.
Best Regards,
Alex Andrawes
CEO | Founder
Pervino d.b.a. Personal Wine.com
(512) 476-9463 ext 304
alex@personalwine.com
Posted by: Alex Andrawes | April 04, 2006 at 12:20 PM
As a direct marketing consultant for over 20 years, I see tremendous correlations between my field and email marketing.
In fact, I see the Internet and email marketing as new media. As with any medium, sucessful email marketing follows many of the same rules as other media such as Direct Response TV, print advertising and direct mail.
Such things as:
-The first line of the letter is the most important correlates with the subject line in email
-List quality is the most important predictor of direct response effectiveness is the same for email success
The list goes on for pages. This puts a new twist on the whole discussion.
Posted by: Ted Grigg | April 04, 2006 at 12:16 PM