i got the Sunday paper today, crammed as usual with a bunch of FSIs (Free Standing Inserts in the event you didn't know the acronym for the flyers that your paper is stuffed with, everything has an acronym:-) and I have to say one jumped out at me. The folded up brown paper bag from OfficeMax.
I have to preface this with "we get all of our office supplies from Staples" because we do and have some ties to them. But Staples I gotta say this marketing tactic is brilliant. "Everything you can fit inside this bag...15% off". With restrictions of course, like you can't fill it with PDAs, phone cards or digital cameras. Bummer!
Still, you can load up on those annoying supplies you need, pens, scissors, staplers, paper clips, a years' worth depending on how big your company is.
Kudos to OfficeMax for a great idea to get people into your retail locations. Maybe you'll turn them into online customers later?
And hey Staples, I'm tempted to go to OfficeMax today just for the discount, but the weather is too nice!
Do you have a clever idea on how to drive traffic into your retail location? Comment...
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