We're already getting excited about the new products and features VerticalResponse is releasing in the New Year. Given that 2010 is a matter of weeks away, we really can't contain ourselves any longer. Over the next few weeks look for updates with more details about what's coming.
First up, you'll be happy to hear that we're making it even easier to share your emails on social networks. You'll be able to instantly publish your emails to Twitter or Facebook directly from your VerticalResponse account.
We've posted before about how we think social media and email are a perfect match. Read about our latest post on the issue: How Twitter and Email Marketing Work Together
Plus, you'll be able to use the new Email Archive to store hosted versons of your email campaigns. You can use the Email Archive to give new subscribers a flavor of what to expect, or offer existing subscribers a catalog of back issues. Did we mention all of this is going to be **free**?
2010 is shaping up to be a blockbuster year for VerticalResponse customers, so stay tuned, there's more to come!
If you can instantly broadcast any value that you offer to a community that has “opted-in” by joining your social network or group, why would you invest the time, resources and expense to create and deploy an email message with the risk of:
• never having your message delivered due to the increasing effectiveness of spam blockers
• being perceived as a SPAMer
• having your message instantly trashed
• just irritating prospects and customers with more stuff to manage in their in-box
It seems to me that Social media appears to be doing a much more effective job in delivering a marketers value to the people interested in it. That’s because the receivers of the content can share it, link off it or comment on it — all while seeing what others in the community have to say at the same time.
Posted by: Paul Pruneau | December 06, 2009 at 01:47 PM