VerticalResponse Product Blog

New Category in Our Email Template Catalog

With the holidays approaching, seasonal greetings, sales and reminders have been on our minds. To continue to help you make your email marketing as easy and effective as possible, we have added a new category, eCards, to our always-growing template catalog.  

Our 27 new eCards make it easy for you to send holiday greetings, sales and reminders with minimal effort. They are so easy and eye-catching! It will be impossible for your customers to miss your messages. You can use them to send:

• Personal Holiday Greeting
• Business Holiday Greetings
• Thank You Notes
• Holiday Event Invitations
  
• Sales Announcements

Login to your VerticalResponse account to check out our new eCards and more.

Our Email Template Catalog Reaches 250 Templates

Here at VerticalResponse, we want to make email marketing as easy and effective as possible. That's why we've created 30 new email templates to help you quickly create and send effective email marketing messages to your customers.

Our email template catalog has now reached 250 templates for you to choose from. Using a pre-designed professional template will save you time, make you feel confident that experts designed your email, and help you stand out to your customers.

Find the new templates we've added, to our always-growing catalog, in the following categories:

• Holiday
• Seasonal
• Wine & Wine Retail
• Business
• Bar & Restaurant

           

 

30 New Email Templates

VerticalResponse is happy to announce the release of 30 NEW email templates, perfect to help you get ready for the holidays and get your next email campaign out in a flash.

With these new additions, you can now choose from over 220 templates, when using the canvas tool, spanning a wide array of categories and themes.

Find new concepts we've added, to our always-growing catalog, in the following categories:

• Business
• Seasonal
  

       

10 New Labor Day Templates

VerticalResponse is happy to announce the release of 10 NEW email templates, to help you celebrate your Labor Day Weekend.

With these new additions, you can now choose from over 190 templates, when using the canvas tool, spanning a wide array of categories and themes.

Find new concepts we've added, to our always-growing catalog, in the following categories:

• Holiday
• Retail

   

30 New Email Templates

We just released 30 NEW email templates, perfect to help you get your next email campaign out in a flash.

With these new additions, you can now choose from over 180 templates spanning a wide array of categories and themes.

Find new concepts we've added, to our always-growing catalog, in the following categories:

• Business
• Music & Entertainment
• Retail

         

New Features - Reporting Dashboard

Here at VerticalResponse we work pretty hard to constantly make enhancements to our product. We took a look at your feature requests and decided that our reporting section was in need of some TLC. Here are some of the new features you'll find now in your VerticalResponse account.

New Campaign Dashboard

Consider this the “executive summary” for each campaign you send. Short on time? No problem, look at everything you’ll find on the main dashboard view:

Overall Performance – View the totals and percentages for Opens, Clicks, Bounces and Unsubscribes, as well as Forwards, Conversions, Sales and Non-Responders.

Top Performing Lists – If your campaign is made up of multiple mailing lists you can view the response rates for each individual list to see how they performed. Then use this information to then run targeted follow-up emails.

Top Performing Links – Quickly see the top 5 most clicked links for your email. Then dive into the Detailed Reporting (see below) for the even more click through stats.

Recent Email Comparisons – Quickly and easily compare the performance of your email to other recently sent campaigns.  Easily identify interesting trends in your campaigns and then make changes to increase your response rates.

Printable Dashboard – Print a summary of your response data to share with co-workers, colleagues or clients.

Detailed Reports

By drilling down into your campaign in the Detailed Reporting area you can now see what’s driving the statistics in your Campaign Dashboard.

All Events – View just the response stats for a particular campaign and compare it to your lifetime average. You can customize the view to show only the stats you’re interested in (i.e. opens, clicks, bounces, unsubscribes, forwards and non responders).

Click-Through Performance – View the total number of clicks and click-through percentage for all links within your email You can also filter this data to display HTML, Text and total clicks vs. unique clicks. It’s easy to see which links are working for you.

Compare Campaigns – Select up to 5 sent campaigns from any time period you choose and evaluate the performance. You can choose to view this data over time (i.e. first 24 hours) or the summary totals for Opens, Clicks, Bounces and Unsubscribes.

As usual, you'll find Domain reporting as well as your Download Center for you to have access to your reports. Get in there and tell use what you think of the new feature enhancements to reporting!

New Features: List Management

Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it's free btw) . If you're wondering what you need to do, login to your account and follow the simple instructions there.

Upload a list for mass actions

This feature makes it easier for you to target emails, and clean your list.

• Suppress members - Great if you want to temporarily exclude some subscribers from your email marketing campaigns.
• Unsubscribe and Delete - Easily clean your list of data that you are collecting in other places or people you know don't want to get your emails.

Where to find it: Lists > All Lists, and select any list > Tools > Mass Update

More search options

Find email addresses in your account based on their opt-in status. It makes it easy to find subscribers who are single opt-in, mailable, bounced, or unsubscribed. Also easily search on suppression status.

Where to find it: Lists > All Members > List Members > Advanced > Select filter for Opt-in Status or Suppression Status

Get Set Up to Email Unlimited

If you want to join our monthly subscription program (you don't have to), you can send unlimited emails for a low monthly fixed fee. Just check out our pricing page to see where you fit in. Then consolidate your lists if you're an existing customer. (Did we mention it's free?)

Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it's free btw) . If you're wondering what you need to do, login to your account and follow the simple instructions there.

Upload a list for mass actions

This feature makes it easier for you to target emails, and clean your list.

• Suppress members - Great if you want to temporarily exclude some subscribers from your email marketing campaigns.
• Unsubscribe and Delete - Easily clean your list of data that you are collecting in other places or people you know don't want to get your emails.

Where to find it: Lists > All Lists, and select any list > Tools > Mass Update

More search options

Find email addresses in your account based on their opt-in status. It makes it easy to find subscribers who are single opt-in, mailable, bounced, or unsubscribed. Also easily search on suppression status.

Where to find it: Lists > All Members > List Members > Advanced > Select filter for Opt-in Status or Suppression Status

Get Set Up to Email Unlimited

If you want to join our monthly subscription program (you don't have to), you can send unlimited emails for a low monthly fixed fee. Just check out our pricing page to see where you fit in. Then consolidate your lists if you're an existing customer. (Did we mention it's free?)

Unlimited Emailing from VerticalResponse

Today we're pretty excited to announce some new features from VerticalResponse; you'll have access to unlimited emailing for a low fixed monthly fee. No, we're not kidding. It's tough in this economy and we want to give you the email marketing tools at the price that will keep your business growing. If you're happy on your current pay-as-you-go plan, feel free to stay put. Here are just a few of the new features you'll  have access to:

• Now you'll be able to view and edit one record that now exists across multiple lists.
• You can now download all unique list members with/without bounce and unsubscribe info.
• View one complete profile of all of your list members.
• Search on any field or partial email address.
• You'll have access to unlimited emailing for a low fixed monthly fee.
• And more!

Current VerticalResponse users will be notified within your account with more details on how you can get access these new features.

VerticalResponse Makes Hundreds of Changes

We’ve been hard at work developing upgrades including over 60 new themed layouts to make online marketing that much easier for small businesses.

We know that you’re always rushed for time when it comes to marketing. We want to help save you time and money however we can with timesaving tricks. In  a nutshell, we want your small business to look like a giant. So not only are we regularly improving our product, we’re also adding new features to keep you ahead of the curve with the latest best practices in online marketing.

So what’s new, you ask? Read on to find out, and let us know what you think!

Give your emails a new look when you choose from a ton of new layouts with themes including:

• Holiday and Seasonal
• Spanish Language
• Food and Beverage
• Retail
• Invitations – parties, open house, graduation
• Newsletters
• Education
• Travel and Tourism
• Business
• Health
• Spa and Salon

We’re constantly tweaking features within our product thanks to ideas from customers and our own obsessive attention to the details. How much do we love taking action on your feedback?

Let us count the ways:

• VerticalResponse supports email for languages around the world. We’ve included Portuguese, German, French and Spanish options for your unsubscribe link text.
• Subject Line Counter. We make it easy for you to stay under the max recommended 50 characters by giving you a warning when you’re approaching the limit.
  
• Easily include generic text when you’re missing a field in your database. If you personalize your emails the canvas editor will help add generic text if you are missing that info in your list. So you can add in ‘Valued Customer’ in place of first name, when you use the ‘Insert’ dropdown menu from the canvas editor.
• We’ve increased the default freeform HTML limit. The new limit of 45KB allows you more flexibility with the emails that you create.
  
• Email Canvas upgrades. Easily access help when you have questions in the Canvas Tool, including brief descriptions of each function in our product.  You can get all kinds of hints and tips in our How to Do Everything webpage with easy to watch tutorials, webinars and whitepapers.
• Become a VerticalResponse Expert in three minutes or less when you watch one of over 100 short video tutorials! Visit How to Do Everything or view videos right from within your account when you click on Help.
• VR Home tab. We’ve eliminated extra clicks. Easily view your email campaigns straight from the Actions menu on your home tab.
• VR Lounge feed. Find out what hundreds of small businesses are talking about in the VR Lounge, our community for small business. 

These are just a few upgrades we’ve made in our quest to provide you with intuitive, easy-to-use online marketing tools. Check back regularly for the latest information on our releases and be the first to know what’s coming with VerticalResponse.

Got an idea or want to let us know what you think? Comment away! We love hearing from you.