50 Inspiring Retail, B2B and Non-Profit Subject Lines
As business owners or marketers, we spend a lot of time thinking about creative content ideas for our websites, blog posts and emails (we even have a content idea guide), but do you get as creative with your email subject lines? If your subject line doesnât grab your recipientâs attention, your message may never get read, and you donât want that to happen!
We scoured inboxes far and wide to put together this mega list of 50 compelling email subject lines for inspiration. Notice as you peruse the list, differences between retail, business-to-business and non-profit. Have any favorites? And, most importantly, how can you leverage these email subject lines for your own emails?
Retail
Gap: Hurry! Save NOW until 10AM WednesdayÂ
ModCloth:Â 20% off. 100% awesome.
Davidâs Tea:Â In store exclusive: free honey for mom
Pottery Barn Kids:Â â 3 great sales TODAY only! â Save 20% + free shipping on beach towels, gear & Freeport Chairs
Omaha Steaks: â This is almost too good to be trueâŠâ
Open Table:Â Give the Gift of Deliciousness
lululemon athletica:Â did someone say brownies?
Tory Burch:Â Ends Today: 25% Off â Friends & Fans Event
Piperlime:Â Extra 25% off SALE items under $100
Lilly Pulitzer: Take a peek at our new summer catalogâŠ
Old Navy:Â Got SUPER CASH, Kim? Redeem It Today!
Orbitz:Â Quick! This promo codeâs ending soon
J Crew Factory:Â HURRY: This deal will change at noon
Shutterfly:Â 3 days left: Up to 40% + get an extra 20% off
abercrombie kids: we could just say âthanksâ but we think this is way betterâŠ
Wine.com:Â Weekend savings up to 50% on CA favorites
Fabletics:Â want to win $100 to fabletics?
Banana Republic:Â Surprise! (Can you guess what yours is?)
Birdy Botanicals:Â Our Newest Product Just Got Better & A Favorite Local Event is Back
Walgreens:Â Your selfies arenât going to print themselves â 40% off mobile photo orders with our FREE App
Karaâs Cupcakes:Â A Trio of Seasonal Favorites for Your Enjoyment!
Priceline:Â Get $20 Off Hotels Instantly! Email Exclusive
Warby Parker: Finally
Everlane: See Whatâs Coming
Birchbox: Come Back and Get a Free Gift
Photojojo: *NEW* A Portable Pop-Up Photo Studio
Workshop: Weâve got spring fever at workshop! Check out our calendar for our spring faves!
B2B (Business to Business)
Copyblogger: Renew your Authority membership right now (and save big)Â
Social Media Bulletin:Â Marketing Metrics Bible â 70-Page Guide
Practical Ecommerce:Â Report: Top 10 Comparison Shopping Engines
Big Data Bulletin:Â Includes: How to Avoid the Worst Big Data Mistakes You Can Make
Which Test Won:Â Test of the Week: Demo vs Video â Which Copy Won 48.2% More Leads?
Dasheroo:Â Top 5 Customer Support Metrics You Need to Track, Now!
PsPrint: The Results Are In: Top Designs from Our Artwork Contest!
CMSWire News:Â This Week: Jive, Cisco Collaborate + Better Mobile Workforce Management
Fanatic Promotion: âPower pop prog space rock so futuristic it makes you nostalgic for music that hasnât been thought up yet!â â Roctober
Non-Profit
Marine Mammal Center:Â Show Your Mom Some Love
Humane Society of the United States:Â Be inspired, create change
American Diabetes Association:Â We need backup
American Red Cross:Â Everyday heroes like you
American Lung Association:Â Honoring our volunteers
World Wildlife Fund:Â Reminder: Jill, You Can Make a Huge Difference
Humane Society of the United States:Â Need some convincing?
American Diabetes Association:Â Take it. Share it. Step Out.
Care and Share Food Bank:Â Eat your greens!
Friends of the Sea Otter: Motherâs Day Spa and Dinner RaffleÂ
Community Music Center: New Items Added to the Community Music Center Auction!
SFMOMA: Itâs Not Too Late
The San Francisco Ballet Association: Donât miss the final program of the season!
Root Division: Take an Art Class! Fall Schedule
Need some help crafting your own email subject lines? Weâve got an easy Conversation Starter tool for that. Be sure to check out the âWorst Email Subject Lines, Ever!â as well.
Need help with subject line capitalization? Our own blog writers use this handy title capitalization tool to make sure their headlines are always up to snuff.
Want more marketing tips and tactics? Sign up for the free VR Buzz.
© 2014, Contributing Author. All rights reserved.
Wow, very inspring headlines. Thanks đ
Good stuff, Kim. Not so sure about Fanatic Promotion’s approach…creative for sure, but I might not have the energy to open the email after reading the subject line:) Thanks for posting this – my brain is popping!
Hi Kim,
I loved reading this article; lots of ideas and inspiration!
I am about to publish another issue of my magazine called âCommon-Sense Marketingâ exclusively on the Apple Newsstand and Google play, and I think the readers of the magazine would love to view the great examples in this article too.
I was wondering if I could re-publish that article in the magazine? If you would like me to promote something for you, maybe your sign up for the free VR Buzz, I would be more than happy to do it.
I hope to hear back from you soon.
Kind Regards,
Richard Lomax