Is it possible that marketing and sales can finally work together cohesively towards the ultimate goal of increasing revenues? Luckily enough these teams at VerticalResponse already do work great together, but we all know of either current or past experiences where this isn't the case. With the VerticalResponse for AppExchange solution, our best customers have both marketing and sales using the tool together and here are a few reasons why:
1.) The limitation on the amount of emails that you can send from Salesforce.com effects not only marketing, but also the sales team. Do you have aggressive sales folks getting in at dawn to ensure they can get emails off to their leads and contacts? Are they hitting the limit that Salesforce imposes before the West Coast team even has a chance to get in the office?
With the VerticalResponse for AppExchange solution, both your marketing and sales teams can benefit from unlimited email availability with their own accounts.
2.) Because our pricing model is based on pay-as-you-go (Purchasing of "email credits"), customers are taking advantage of "linking" their accounts to share from a larger pool of email credits. As you know, the price per email credit goes down the more volume you buy. If you can purchase on behalf of multiple accounts, this will allow you to pay a lower rate per email!
While not directly increasing revenues, you can certainly help out the bottom line with both your marketing and sales teams using the VerticalResponse for AppExchange solution by linking the accounts to share email credits and therefore generating those lower fees.
Interested in linking accounts? Shoot us an email to learn more!
-- Alex, Director of Sales
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