Make the Most of Social Media for Your Business

We recently hosted a live Partner webinar. Ellery Long, VerticalResponse's Social Media Manager, discussed how to leverage social media marketing for your business. Below are a few highlights from the webinar:

1. Social Media Adds Business Value
   It allows you to gain insights on genuine customer perception, converse with your customers on a platform that's already part of their daily routine, engage online influencers, and can be measured to get ROI.
2. Social Media is Simpler Than You Think
   Facebook? Twitter? YouTube? Digg? Don't get overwhelmed by the multitude of social platforms out there. Concentrate on 2-3 social platforms best suited to your business objectives. Choose platforms where your customers already gather, and tend to them well.
3. Remember a Few Universal Social Media Strategies
   Be Consistent: Users constantly consume so content gets stale quickly.
   Listen, respond, and converse: Don't be afraid to take it offline.
   People like to share - make it easy: Create share buttons for your website, blogs & emails (use VR's Social Sharing Feature). 
4. Promote Your Social Presence Across ALL Your Marketing Channels
   Use email, traditional, and cross-platform marketing to allow your customers to easily find you.

These are only a small sampling of the many key points covered in the hour-long webinar. Ellery discussed specific actions you can take to maximize your Facebook, Twitter, Linkedin and blogging potential. Download the webinar slides or view the recorded presentation to get more in-depth information and learn actionable steps you can take to increase your social media presence.

Attend our weekly VR for AppExchange demo or check out our other live webinars here!

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Comments

[Johan]

I looked at your recorded presentation, awesome information I got there on social media. I am a little bit behind on that but now I got a great foundation from you!

Thanx!

Regards
Johan