After all your hard work writing compelling content and uploading images, adding links to your emails is one of the easiest things you can do to increase customer engagement. With links you can encourage recipients to take action by directing them to visit your website, your blog, sign-up for an event, learn more about special promotions, or purchase products. Links also give particularly interested email recipients a way to easily continue their interaction with your brand or product.
Where is the best place to add links in my email?
1. Images - Link images (including your company logo) to your website or another relevant URL. Also ensure you place alt text for all your images.
2. Titles or Headers - The titles or headers of specific sections in your emails are often an enticing place to click and make a great place to insert links.
3. Names or Titles - You can link names and titles to a corresponding email address so customers have an easy way to make contact.
4. Buttons or Text - Inserting a "Learn More!" or "Sign-up Here!" button or text link is an easy way to present your call-to-action. Performable offers a great and simple way to build buttons to include in your emails.
5. Relevant Content - Add links within the body or content of your message. They can help to not only break-up content and make it more digestible but are also a great way to get recipients to take some form of action.
6. Table of Contents - Including a small Table of Contents at the top of a long email or an email that includes several different topics (as with a Newsletter) can be a great way to get more people engaged with your message. A TOC allows recipients to find items that interest them without needing to scroll through the entire email message. And, of course, the easier you make it for your subscribers to find content that interests them, the more likely they’ll be to take action with your message.
You can also test the success of different links by accessing the "VR Statistics" tab in your account to view click rates and reporting on your links.
Adding links is simple! Here's how:
- Highlight the text or select the image you'd like to use as a link.
- Click the chain link icon in the Designer's Toolbar (top right hand side in the top row of icons).
- Select the "Link Type" (email or URL)
- Type or paste your link or email into the dialog box.
- Click "Insert" or "OK" and you're all done! If you'd like to test your links, go to the Quick Preview tab found directly above the Designer's Toolbar.
Want to learn more about adding links in your emails? Visit our How To Do Everything Salesforce site to access one of our video or text tutorials or sign up for one of our weekly VR for Salesforce live demos!
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