Sneak Peek at Our New Features!

For those that missed out on Dreamforce, I wanted to briefly talk about some of the upgrades we're planning to release in the upcoming weeks.

To give you some background on our product development process, we log all incoming features requests that are sent into our Support and Sales channels.  We actually use salesforce.com to handle these requests and they are logged based on category and tracked based on popularity.   If you've submitted requests in the past - thanks and keep 'em coming!  If you've not yet done so, just remember we can't build it if we don't know it's important to you so let's hear your feedback.   

So in addition to the valuable data captured from the feature tracker, we also gave users the ability to rank proposed product enhancements through a survey we sent out a few months back. Based on feedback we received from the survey, we came up with the following product upgrades:

"Account" fields as filters when querying for Contacts - By far the most requested feature and as such we've put this on the top of our list. We'll support both standard and custom Account fields (in addition to the 3 that exists now) as query parameters for Contacts as well as providing more choices for query operators (i.e. does not contain, etc).

Why is this important? Now you can create targeted lists based on the attributes of the Accounts within your org. For example, "go big" and easily grab all the Contacts in one fell swoop based on the Account Rating. Or "go small" to target only the Contacts for Accounts in CA whose Industry is equal to Software/Hardware.

Saved query functionality - Many of you build your lists using the same (or similar) search parameters and the goal here is to offer a way for you to save your most frequently run queries for easy access. In just a few clicks you can create your new list without having to re-enter the parameters or map the fields from scratch.

User interface & workflow improvements - This is actually my favorite part of the upcoming release project. Our objective is to make our app more intuitive for Salesforce users and have it feel less foreign within your SF account. We’re adopting some of Salesforce’s style conventions to make the presentation and navigation much more current an simple to follow.

Here's a sneak peek of the new VR Email tab with the "Quickstart" area.  This new section is designed to give you easy access to the most commonly used features of our app: creating a new mailing list or creating a new email. 

In addition, you'll also see a snapshot of your most recently sent emails and have the option to update stats back into your salesforce account, for multiple campaigns, all at the same time (a huge time-saver!)

Tell me what you think and if you have any suggestions, please send it over my way!

Comments

[Chris Carpio]

Hi Kurt,

Thanks for posting your comment and I'm glad to hear this feature will help.

We're currently in development on getting these features out. Stay tuned with our blog and as soon as I have a more definitive ETA for this release, I'll make sure to post it here.

-Chris

[kurt carter]

this sounds great.

the account fields as filters is the #1 impediment to our using VR in our marketing efforts. well done.

any idea on a date when this will be ready?

thank you,

Kurt