Janine Popick

Janine Popick,
President and CEO - Founder

Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 5000 2006-2009), a leading self-service direct marketing provider to over 60,000 small businesses.

Janine brings over 17 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Janine lead the Direct division of NBC Internet as well as XOOM.com. She also managed direct marketing for a variety of technology companies like Claris Corp. a wholly owned subsidiary of Apple Inc., Insignia Solutions and Symantec Corporation.

Janine holds a Bachelor's degree from Hofstra University in Communications and English. She has been a private investor and serves as an advisor in the U.S. and Europe.

Janine is VerticalResponse's CEB (Chief Executive Blogger) and won the 2006 ClickZ Best Marketing Blog Award, the 2007 Stevie Award for Best Blog, a 2008 SIIA Codie Finalist for best blog and 2009 Stevie Finalist for Best Blog.

She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. She frequently enjoys traveling.

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